Recently moved to a client-side role…how do the clients find out the reputation of certain agencies before issuing an RFI? Is there a forum where the real tea circulates around?

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It's all about networking. Knowing people within the industry, agency reputation, knowing the clients they have worked for & their experiences.

Lots engage 3rd parties like Gartner or Forrester or have one firm run a pre work engagement.

Are you part of Ad Fishes in Toronto?

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