Related Posts
Still waiting for the Heinz soup response
Cheers Sales Bowl. Another week down.

Additional Posts in The Toronto Bowl
Where did you all move to Toronto from?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.



80:20, media:creative.
Related: I hate the term “non-working dollars” in reference to creative. It’s incredibly damaging to what creative agencies do and grossly misrepresents the value equation. Brands are made, and made memorable, through creative.
THIS ^^^!!!!
80:20 is probably the median, but it could range to 90:10 (if it's a global adapt), all the way down to 60:40 if it's original and there are plans to run the creative in the future too.