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So, be the change

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Thank you. Been at it for 20 years.

Recently had a conversation about this at work. Representation is truly needed in the staffing positions that make up marketing agencies and internal teams. I myself am frustrated seeing teams made up of entirely white employees and they are somehow expected to be able to do good work to represent people of color.

Looking at most media and advertising agency offices, you'd never know that 80k native-born Hispanics turn 18 every four weeks in the US. Or that Hispanic purchasing power hit 3.4 trillion dollars last year.

And in advertising it’s less than 1%

That 1% statistic doesn’t surprise me at all. There is such a disconnect between the population and the number (or rather lack thereof) of people I’ve seen from my background in the industry. It sometimes feels like it’s going to take decades to reach any kind of balance.

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Are you sick of tired of being sick and tired!!??

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