Saatchi or VCCP?

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I have no inside info on either but I think I would lean towards Saatchi's. The BHF, Waitrose and EE work over the past year has been top tier. Both decent though.

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‘Top tier’ is a stretch.

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Saatchi’s output is much better. But I hear the CCO is problematic

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The comment she gave to the press when the Robinsons gurgling ad got slated was really childish

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Also no inside knowledge but second hand would imply the Saatchi culture isn’t great. VCCP doing some interesting AI work on O2

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Saatchis still has a really difficult culture. It can be bullish and the very top leadership guy (M) is uh, notorious. VCCP much nicer culture but the work is bang average. Redundancies happening at both by the way.

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"Difficult" is an understatement

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