Senior Salesforce Director with 0 certs… is this normal?

AdTech company post-merger, chasing $1B ARR. The most senior Salesforce leader:
• 0 Salesforce certs
• No technical education
• Can’t handle basic admin scenarios (formula fields, automation debugging, ETL failures)

But can run meeting theater and retaliate if you outshine them.
If you’re interviewing here: Don’t.

Question: Ever seen leadership this out of depth in Salesforce? How did you deal?

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Very typical in very large organizations for someone at a director level to not have hands on skills with the applications in their portfolio. Being hands on is not what a director is hired/paid to do.

Agree you need to know something, or else you just give false expectations, mess up your team, etc… could be dangerous

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