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confusing to hear CDs say no here - I always hear that creatives are expecting you to speak up if you think you see a flaw because we're a •/*'-_.~TeAm~._-*\• and doing so makes you seem proactive.
Yeah also confused at the hard no. Obviously it's in poor taste to shit on any co-workers idea, but constructive feedback makes work better. And as adults and professionals, we should all be able to handle it.
I only say something if it's positive.
No. Never. Totally bad form all around.
No!
The problem is creative teams presenting at the same time. Poor form That should not happen
That's so distasteful.
Seek criticism. Not praise. If we all embrace reality, we can cut to the chase, save time and improve the work. If we’re honest and not too delicate, we can help one another be better.
AD 1, if you think the idea is flawed or has been done before, wait for the review to finish and speak to your CD in private. This is the way it works in jury rooms, too — individual jurors almost never say: “It’s been done before” to a full room because it’s the fastest way to kill an ad even if it has nothing in common with that other ad.
Ok. So... for me I think it’s always important that everyone works for the work. If you’re saying it’s been done before, then it’s fine to say, “this is similar to _____. “ And then it’s on the CD and team to investigate and either solve it so it’s differentiated enough or abandon the idea. I’ve had plenty of discussions like this. We often pull the work up then and there and evaluate if it’s salvageable, completely different or dead.
The type of shop and size of your team as well as how they work will influence if this is bad form or not. With me, it’s not. But you’ll have to navigate the conversations properly. Sometimes it’s like my example above. Sometimes it’s talking with the creative team, other times the CD. Just make sure you’re positive, constructive and helpful. I believe in tearing down ideas that don’t work (and building them to be better). I don’t believe in tearing down people.
Valid AD1. I would maybe bring it up to the other team without the CD being around? But in a low-key way? That way, you're helping them make their idea better without being a douche. I know I'd appreciate it.
I think it’s okay plus it up but calling out issues and problems or trying to kill other teams work is a generally frowned upon.
If it's a meeting where only creative is present, I give teams a chance to weigh in on the other teams' work. They may see something I don't, and critique is a skill good creatives need to hone. It's one more area I can help them grow.
Now, if it's a meeting with account, then no. Thsmese generally come after our own meetings, so we should have a unified front going in.
Unless it's something better said before a creative review with a little tact, constructive criticism should absolutely be given. It's a creative review for a reason, and everybody in the room should have the capacity to keep it professional.
Having said that, your criticism will go over much better if you can build on the discussion - nobody likes armchair critics that consistently pick holes in the work without bringing a solution to the table. That's so damn annoying.
Yes, if it makes the creative/idea better. That’s the entire point of reviewing. If you’re too sensitive to take constructive criticism during an internal review, you should probably pick a different line of work.
Let’s not use that term
This seems to prove agencies need legit training on how to give and receive feedback we are all on different pages
If it’s been done before you need to call it out. Looks bad on the whole agency, including you.
CW5 that competing against each other idea is part of the mess Advertising is in. Creatives should be owning work and like a few others said, learning to be critical of the work (not each other) and working to make ALL work in the agency better. Gang bang briefs are so common now. It’s the only way some places work now. I’m not saying never put multiple teams on a brief. But the way it’s done now is usually a mess that invites too much selfish competition and not a lot of making the work and team stronger. I’m with CD5 on this. This is important and there’s a right way to do it and teach it and nurture it so everyone and the creative output are better for it.
I struggle with this as well. Especially when you know the other team’s idea that’s being liked by the CD has been done before.