Speaking of Minorities in Marketing... Do you find yourself second-guessing your use of the word “minority”? In professional settings, at work? What about in your personal life?

like
Posting as :
works at
You are currently posting as works at

I do not use "minorities". Because we are NOT the minority. BIPOC are in the majority.

like

That’s one way of looking at it for sure. I haven’t heard others really define it like this. I’ve always looked at it from a power and access standpoint. But yea, in sheer numbers people of color are the majority.

Yes I don’t use it in marketing text. People of color is the main term but even that has limitations when talking across demographics.

Related Posts

Final day at current company tomorrow and I have 100k+ AMEX points I need to use before they disappear forever. How should I redeem them to get the most bang for my buck?

likehelpful

Any AAs at LPL Financial? Interviewing there and want to get a sense for the company and how it really is.

like

Any Insurance Broker Account Managers in Oklahoma (Health/Life/ Employee Benefits)? Would you be willing to share your salary information and any information about your work load/the amount of groups you manage and their size as well as your years of experience? I’m trying to determine if mine is comparable to what others receive. Thanks for any insight!

like

Looking for nonfiction book recommendations relating to international history/diplomacy/American foreign policy!

like

I have recovered from Corona Virus. Its 6 weeks now and I can tell you that the after effects are real. I have anxiety that I will never get over the fatigue, brain fog, inability to form sentences and words and headaches which make my work days very difficult to get thru.

like

Anyone have experience with cold emailing CDs looking for freelance? My network hasn’t been coming through lately. Is it an annoyance, or could it be worthwhile?

How is the freelance world looking in Chi right now?

Looking to hire:

• Director of Performance Marketing 

• Google Ads Specialist / Media Buyer (UAC/user acquisition specialist)

• Google Ads Specialist / Media Buyer (Search, Shop, Video/Display)

• Facebook Ads Specialist / Media Buyer

More detailed post in the October Job openings if needed. Otherwise feel free to DM me.

like

Looking for a referral at Accenture Interactive. Anyone willing to help a friend out ?

like

Work hours change scenario: 8hours/day for 4 days per week or 6hours/day for 5 days?

like

Dang, sorry I meant to comment on the post!

like

Looking for job opportunity in Poltury or Aquaculture for kolkata West Bengal

like

My husband said he would buy me a Rolex as a “push present” for our first child. I would want just a classic, timeless (no pun intended) looking ladies Rolex watch that I can wear for many years to come. Suggestions on a style? I really don’t know anything about them and would like to get some opinions on what people like since there are so many options.

like

Any rec for Valentine's day in DC?

like

To the clients scheduling meetings over the inauguration: get over yourself.

like

Dear Recruiters on LinkedIn, please don't ghost us as if we have done something wrong, once our profile is rejected or not fit. We deserve to know the reason for rejection. Please be professional.

#Hiring

like

Is anyone here works at Yahoo ireland( previously knows as Verizon) if yes can you tell me if they convert agnecy worker into full time? I would really appreciate if you guys would help!Yahoo Verizon Media

like

Hi All
Is their anyone else whose FNF is still pending having LWD before 4th Nov?

like

Ready to leave my current org to continue the process of learning and growth. Which companies actually have Account Executives hitting quota consistently, have a great product market fit, and have a positive culture geared towards career growth?

like

Additional Posts in Minorities in Marketing

What’s the point of having multiple awards for “craft writing” if your agency only sees you as the translator?  🙄

like
like

Anybody struggle with imposter syndrome as a minority? How and why? Need some coping strategies man.

like

How correct is the term “African American"?
What about black people from Haiti, Caribbean, etc.

Is it about where people are indigenous to?

Not all Black Americans are African American,
right?

like

After 15 years in the industry, I can really say that these last few years have been the most challenging in terms of navigating all the sensitivity and political correctness.

like

Anyone else hearing from multiple WOC who had their Times Up RSVPs cancelled after the fact?

Anyone good marketing books recommendations or online certifications?

like

What's the most natural next step for a marketing coordinator?

like

I’m still trying to process seeing an agency exec well known for dismissing and ignoring POC held up as an exemplary diversity champion for women at the 3% Conference.

likesmart

African American 🐟 - why do I feel so annoyed when I hear “black” ads on the radio? With the sassy female leads and the urban slang and such. Feels so forced and wack. Just me?

like

Looking for some inspiration for a project. Ads/brands from any era that have made an impact on you - whether that’s being inclusive and diverse, or making you think wtf. Could be from when you’re growing up or ones you’ve seen recently. Thoughts?

like

Does anyone know of a place that gives the current or most recent numbers/percentages for the amount of POC in the industry now?

The more I work in advertising, the more apparent that majority of companies (and my own colleagues) don’t know how to reach consumers like me. It’s absolutely tragic. (Cont’d)

like

How do you all feel about D&I Reports? Do you think they’re still valuable and a stand-alone report or part of an integrated corporate message?

Do you drink or do anything wild at company holiday parties or events? I feel like as one of the only minority associates I have to be extra careful to stay professional. All my white coworkers can talk about is the open bar and how crazy everyone gets...true or false for your company?

like

The “Pour one out for the L train” ads by Kombucha are part of the problem... cont

like

Do you have a mentor? I’m in the autumn of my career and I’ve had a  modicum of success in production and it’s time to give back.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal