Latinos in Advertising

Term ”Latinx”, thoughts?

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works at

All for it periodT

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likefunny
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Makes me feel like I'm a prescription drug. Not a fan...

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likefunny
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I’m fine with it. If it honestly makes others feel more included, great. Is it an anglicismo? Sure, but the Latinx experience in America is different and that has to be recognized.

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A little late to the topic, but still will share thoughts. I believe it is a the best term today when we look to address the entire spectrum of folks with a Latin American heritage. The X serves to acknowledge a number of valuable pieces. the first and most obvious layer is gender identity, after all it was the most immediate inspiration for it. It also, much like in black traditions, serves to address a slave and colonial past heritage. lastly, there is some culture in certain native peoples of north america where the X has deep meaning such as in the case of Xicanisma (chicana feminism). Now that said, this does NOT mean that you should expect that the majority of US Latinx run around calling themselves Latinx. For that matter they never really all called themselves Hispanic or Latino either. The populations are much more likely to identify first by the specific heritage and culture they are closest too. So they are more likely to call themselves Mexican, Boricua, Paisa, etc. In fact they may also identify as more complex and intersectional terms such as Blaxican or Afro-Latinx. Lastly, while they all don’t run around calling themselves Latinx, that also doesn’t reflect a rejection of the term. Nor should anyone feel the need to demand they identify as such. Identity is a fluid and deeply personal. The term does represent a more nuanced understanding of the different cultures at play, and a much needed evolution forward. Food for thought. Happy to discuss further.

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smart
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Idk why the gender identity as you say, has to be a piece in this. I don't see other cultures/peoples being assigned an x like this. The correct term is "latino/latina", Hispanic, or where the person is from. Latinx is a super made-up and ugly description, primarily used by white savior assholes.. in my opinion.

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