Ok, let’s give this another try: What’s the future of Hispanic Market agencies? And also, what’s the future of Hispanic Market advertising itself? GO!

likeuplifting
Posting as :
works at
You are currently posting as works at

Hispanic Market agencies will all be gone within 5 years, if any of them last that long. It was a robust industry for some years but is dying because few people inside those agencies truly care about issues that Latinxs in America faced in the past, or face now.

The bulk of the decisions in Hispanic Market agencies are made by foreign talent on visas who have only recently started living on American soil and who mostly want to prove to General Market agencies that they can do the very same work as anyone in the General Market. They don’t care about the Hispanic Market, they care about getting their next gig in the General Market, and it shows.

The Hispanic Market agencies will die off, and be replaced by what’s quickly replacing them now... General Market agencies that just cast some brown people in their existing ads and sometimes add some Spanish VO or a reggaetón song over the top and call it a day.

smart

Can I be a bad Puerto Rican? I’m not sure what the present of it is

@President1 Honest question: How do you think “caring about the Hispanic Market” would change the fate of that part of the industry? I mean all agencies, both GM and Hispanic react to what their clients are asking for. Hispanic Market budgets are getting cut all around the board. The cause of it, I don’t think is because the agencies don’t care for the Hispanic Market. It’s more because the clients and brands themselves don’t think it’s worth their money (regardless of whether that’s right or wrong, that’s what they seem to think).

And this point exactly has been going on for decades

like

More resources should go toward Hispanic Market marketing/advertising considering the buying power of Hispanics/Latinxs

I think it’s going to go the way of assimilation. More than half my agency is Latinx and get both sides of the coin but consume less and less “Hispanic” media. I’ve also seen less and less foreign talent that understands the American Hispanic market because it’s in reality just General Market with an understanding of Hispanic culture in the U.S. I still gravitate and appreciate any marketing that has me as a hispanic in mind, however that has less to do with my ethnicity and more to do with my lifestyle as an acculturated Latinx. This generation of Hispanics will still watch shows in Spanish, listen to music in Spanish and speak Spanish but they also do that all in English. The market may still be there over the next generation but I don’t think the demand will be as strong due to Gen X Hispanics living in a dominant English speaking environment.

I think the ad industry will need to adapt to the Hispanic markets needs. It may end up being less larger campaigns and more event or product specific projects (which is what I tend to work on.) That could either turn into smaller budgets year round or one big budget production per year. Perhaps GM agencies will have a Hispanic/multicultural department? I just don’t see hispanic agencies growing unless we begin to work on general market in addition to Hispanic. I can’t predict the future but I would guess bilingual/bicultural agencies will also pick up the slack

like

Related Posts

How much max salary 4yoe resource applying for Customer Due Diligence profile in banking domain sector can demand? It would be appreciated if someone can shed light on that. Thank you in advance.

like

Hello all ,
Is anyone doing AI ML work in CAD CAM 3 D if then can you guide me on the same

like

26 year old consultant at KPMG has this in her bio. Complete BS? Right ?

Post Photo
funnylike
like

Anyone took personal loan from HDFC !!
What are their interest rates and charges ?
Which bank is best for personal loan considering all charges/ interest rates and all ??

Hi Team,

What will be the take home salary for this.

Post Photo
like

Hi all,

What would be take home for 22LPA in tcs? Post taxes and pf.

Thanks

like

Did anyone port their EB2 to EB1, how did it go? Any helpful tips?

like

Does anyone have tips about how to successfully negotiate a promotion and salary increase? Been in my current role for 1.5 years but my boss is leaving to go to a different department and they are hiring someone to take her place. Her responsibilities will be split between myself and her replacement. Not to mention I will have to help out a lot with training her replacement because I will be the most tenured person on the team (only 2 of us on the team). What percent increase should I ask for?

like

Advice on how to start CFE? I gotta become a member first, but then what? And approximately how long did it take to study for while working?

like

Anyone who can help me in getting referral in Pwc! I can share the details if you can refer. Thank you.

like

Hey, any idea on the pay that Deloitte offers to AM Level 2 and 3 into Audit (FS) side ?

like
like

In August, Joe Biden referred to the "extreme MAGA philosophy" as "semi-fascism."

Do you think Donald Trump or other Republicans can accurately be described as fascists? Do you think journalists should describe them as fascists?

like

Robinhood ban should be totally illegal, to force investors to sell only is so wrong.

likesmart

Hi Folks
Capgemini me total pf amount kaise pata chalegi..

like

Hello, can anyone please help me with in hand monthly salary for the below breakup?

Post Photo
likeupliftingfunny

Do women like to be bought items out of appreciation ?

like

How long is the process usually between application and offer? I know it varies, but interested in all experiences. Do in-house jobs often let you take time off (like a month or so, plus the 2 weeks notice at your firm) before starting like biglaw does?

like

On-site opportunities in gds available?

like

Additional Posts in Latinos in Advertising

What piece of hispanic advertising really captured you or you feel was done right?

Anyone know of good sources for insights/ trends in Latin America (not US Hispanic)?

like

Feliz Año Nuevo y Muchas Bendiciones

like

So the non-Latinas seem to think the halftime show was far too provocative. I wonder why? Not really pero ya tu sabes.

like

#copywriters that moved on from agencies... where are you now and what are you doing? Would you suggest the editorial industry?

like

Women of color — which industry initiatives best meet your needs? Asking from perspective of your personal racial/ethnic (and/or LGBTQ+ intersectional identity if that applies

like

Hola from Montréal Canada!
Looking forward to connecting with you all.
Along with 10+yrs exp in mark/adv, I also have an in-depth expertise in Augmented & Virtual Reality, should any of you need help

like

Term ”Latinx”, thoughts?

like

Raise your hand if you’re the only Latinx on your team- raise both if you’re the only one in your agency 👀

likehelpful

Where are the best places to post jobs to find diverse talent?

like

Would like to organize events/speaker panels throughout the year, to highlight and empower the latinx group at my agency, are there any ideas or groups I should reach out to to help kick this off?

likehelpful

I see a bunch of non-Latino industry people highly offended by Pitbull, and his backup dancers, performing at Ad Week NY today. And I think they wouldn’t like Miami so much.

likefunny

Can anyone share agencies with good, genuine Latino representation, especially in leadership? My dream is to work at an agency that reflects the demographic of the city it's in (i'm in LA)

like

Give me your best Hispanic Heritage month ideas for things to do in my agency

likehelpfulfunny

Glad to have made it! It only took like 5 internships and two full time jobs 😅

like

Sign up on diversecreatives.com. A database being created as resource to find talent.

like

Donde está mi gente???

like

Hey all! If anyone is on the job search, Ogilvy is hiring for different positions across social strategy and media depts. LMK if you’re interested and please share along!

- Community Manager - SF/LA
- Senior Social Strategist - Chicago
- Social Strategist - NY
- Paid Social Media Planner — Chicago

like

Hello! I’m a Copywriter currently looking for a junior AD partner to work with me at Droga5. If interested, please message me. Thank you!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal