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It could also be code for the client not having a big enough budget (or imagination) to warrant hiring an external production team.
Code for the client lacks a proper budget for outside vendors.
Pro
I mean, most clients are cheap AF nowadays, so, count your blessings. At least some work is getting done.
I raise you “the brand is confident they can produce this internally” being code for “we’ll have to pull it after a week”
#jointheconversation
🥱 If the agency sucks and/or unqualified, sure. Some of the best stuff I’ve made was in house (internal team) and scrappy. Also agree with the others here it’s more of a line about not having enough budget, as well as concepts that are overwritten to the budget. In the end, if the team figures out how to make the thing for the money, that’s a win.
Client is confident they can hack this together using Ai and interns
Why? What do they say when they do not cut corners and overwhelm with quality?