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Because flat pricing and value based pricing shifts financial risk from our clients to us and lawyers are risk averse
What kind of law firm do you work at? I worked at two biglaw firms before I started my own thing, and I've never had any incentive to take triple the time on a task. If I did that as an associate I would have my time cut by the partner and I would get a talking to. As a partner, if I tried to bill that sort of thing through the GC would pick up the phone and ask me to cut the time, and then I'd have a talk with the associate, etc.
And what kind of work do you do exactly? "Hey attorney, it's client. I just received a letter from the FBI asking about our sales practices in Bulgaria. Can you give me a flat-fee quote for handling this matter?"