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Does anyone else feel Monday closing in?
Chief
Hi fishes,
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Coach
Latham bonuses 👀!
Additional Posts in Advertising
Pro
Best (non-agency) company to work at in Boston??
Anyone else saw this?
AKQA and Grey merger. What do we think?
how many of you get high before/during work?
🙋🏻♂️
Did anyone else 'fishbowl' cars in high school?
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Anyone with that take has a room temperature IQ (we’re talking celsius), which honestly leads me to believe we may actually need eugenics.
Oh boy, heard an even more ridiculous take today. Apparently people are mad about the proceeds going to a DV charity for victims of abuse. They’re mad because this ad looks like Brooke Shields Calvin Klein ad and it could be disrespectful to the abuse she faced… So many jean ads look like this. We’ve truly lost the plot.
“In biology, "good genes" refers to a set of genes that are believed to increase the survival and reproductive success of offspring. It's a concept often discussed in the context of sexual selection, where individuals with these "good genes" are more likely to be chosen as mates. These genes are thought to code for traits that are beneficial to offspring, such as physical attractiveness, health, and disease resistance.” Guys, it means you’re hot. That’s all it’s ever meant. No one has ever told an ugly white person they have “good genes.”
woohooy
Pro
I mean, if they sell enough jeans, they might lean into the eugenics thing
100% agree. Ridiculous accusations. Your average Joe down in Whole Foods or C-Town won’t even think or care about eugenics in ad. They have personal needs to solve before entering an energy-wasting forum or a professional network to fight people on how there’s a white woman in a jeans campaign.
People who don’t work in advertising or don’t live on finding sociological meaning to production means are not trapped in this nose-tail runaround. They are much more simple-minded. It’s a 5 second thought to them, but we want to tear the house down instead.
It’s the rabbis and gurus of marketing and sociology painting this ad red or blue, and the sh-stirrers in social media. They’re all trying to find the second and third meaning to a sexualizing concept in a histerically political context. The ad definitely wanted to be raunchy. Sidney Sweeney has great jeans is another way to say she has a wonderful body, which is covered by the jeans. And it’s fair to criticize it for that if you will. But not for some PTSD-induced nonsense belief that America is the new N-Germany.
hwydp