Thoughts on agencies asking you to come up with a campaign idea as the last step of the interview process?

likefunny
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Free work should be seen as a red flag.

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I did spec work as part of an interview recently but it was paid. I would not have done it if it wasn’t.

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Chance to show off! I had to do this. Knock it out of the park and get hired!

funny

Yup, and I’m employed, paid well, and on great brands and teams. My can-do attitude has made me an asset that survived many layoffs and mergers.

Point them to a similar project on your website and explain your thinking/role, basically answering their questions without doing free work.

Give them your freelance rate for the spec task. Like someone said unpaid work is a red flag.

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It’s a hypothetical brief to test thinking. But also for a leadership level and after multiple rounds of interviews

They should be able to see the way you think through your portfolio.

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