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Stratecution

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I heard this is just the client’s home video of the Planner reminding them how amazing the strategy is all the way to the actual shoot. I am excited to see the real ad whenever it comes out.

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Can we ban walk and talks, please?

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Saw a poster with the line "No fees given." Liked that. Then saw this.

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I like that

Sorry but this is borderline wallpaper. Why is this getting any coverage.

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It’s not like there’s a ton of Canadian work to begin with. What else will the trades cover?

“Less take. More make,” he says.

After I watched this ad I decided to make shake ‘n bake for dinner. It was good. Thanks ad.

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I think it’s fine. Not the most creative thing, but gets their point across.

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Ryan Reynolds wins Marketer of the Year at the CMAs.

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So I recently left a really fun job where I was ridiculously underpaid for a very very boring job that gave me a pretty big pay rise. I thought I could push through how boring it is but nah, not really. Happy I made this choice because it’s a big client but not sure I can do it for long. How long would you give it before quitting? I’m really trying to make the switch to experiential/PR so any help/lead on agencies is appreciated 😶

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Been in the strat game for over a decade; I’ve realized that a strong department with clear process that is built on end to end problem solving (with time to think) is when I’m happiest vs this award show / case study grind. What are some agencies you all work or have worked at, that value strategy as a department and not a creative case study farm? Looking to figure out what’s next.

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