To my fellow creative seniors with skin in the game, what have been some of your favorite ideas that've come out this past year? I'm talking those solid, smart, interesting ideas. Was sifting through 2024 winners from Cannes Lions and D&AD. I mentioned this in an older post, a lot did seem like awards-bait (no hate), some were pretty clever. I'll admit, this year's award winners was kinda hit or miss, but wanted to see everyone's thoughts.

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The fact that Pepsi Recycle won Cannes last year is proof that creativity is currently on life support.

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None lmao

A lot of the stuntier stuff - Coors light lights out, Doordash all the ads, the Orange ladies soccer ad…

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