We can't be the only ones with clients who want 'Super Bowl quality' on a local car dealership budget. Have you figured out the least damaging way to reset their expectations into more realistic ones without sounding like you're killing their dream?

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Is your client able / open to producing funny / slightly weird content? Humor doesn't have to be expensive

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👆 that. Super Bowl ideas usually have simple ideas blown up. There’s a formula. Then insert a celeb. But minus the celeb for your client.

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