We had a discussion at work about when we should realistically start worrying about AI replacing us. The common consensus was that C-suites are trying their best to lay off creatives completely, even though the tech still needs a good decade to completely catch up with all the needs of an agency. At the pace that things are evolving, I personally don't think it's going to need that long. What are your thoughts?

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I think the last project I worked on required 5 people in attendance plus 5 clients, on site, in person, and the chances of them coming to a single creative consensus without intensive involvement of humans to keep them wrangled and focused seemed unthinkable. For AI to work well and replace a group of humans, human decision-makers would have to know what they want, how to vocalize it, and how to come to consensus.

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With the way my agency (Omnicom Production) is pushing us to train its AI, it’s definitely not too far off. However, I think they will fail miserably considering how disgusted the public seems to be by the invasion of AI especially by corporations who are using it as a shortcut to save money by getting rid of humans.

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I think GPT-5 showed us it’s further away than we thought earlier this year.

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Agreed!!!

What helps me sleep at night is that 95% of c-suite can’t even convert a pptx to a pdf or use a printer properly with all the IV league education, YouTube tutorials, and AI currently available to them.

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It’s a hot topic for sure! I could be completely wrong but while AI is advancing fast and can definitely handle some repetitive or data-driven tasks, I don’t think it’ll fully replace creatives anytime soon. Creativity, intuition, and human emotion are still tough for AI to replicate at the level agencies need.

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Research has already shown that that audiences hate the AI generated ads, but C-suites (both agency and brand) will continue not caring. Whatever makes shareholders the money is all they care about. Full stop.

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YoY creatives are using AI more lessening the needs for more people. Creative pipelines are becoming more efficient where passable quality and blazing speed is now achievable.

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