A good friend of mine graduated from Parsons this past summer, has degrees in Journalism and French, is a talented photographer and designer (which I feel I have a pretty decent eye for after working at a design-driven branding agency for half a decade). And I’m certain she’d make a fabulous junior AD or content strategist. Unfortunately she, like many in this pandemic, is still without a job. Any advice for her and/or shops/hiring managers/non-traditional job hunt tips to steer her towards?

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Honestly, maybe she deserves a better/more interesting job than AD with those qualifications. Perhaps pursue something more niche.

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I would have her consider this phase of job hunting in the same fashion as a salesperson might look at making a sale. It’s a game of ratios and probability. The more prospects she approaches, the more likely she is to get that job.

To me, personal selling is one of the toughest things to do, so as her friend, I would recommend you help her see what she might not. Look at the entire package she’s presenting, and see what are the areas of improvement. She will win, but the pandemic is proving to be an endurance test for those looking for work.

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