What agencies in Publicis Groupe tend to pay the most? Curious where I should gravitate to get the most money, or if there are any specific agencies that tend to be more generous pay-wise. Does it depend on what area of expertise? Or are there just agencies that are generally known for higher salaries?

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From what I've seen, it does skew by specialty. Sapient and Epsilon tend to pay above the Publicis average because of the tech/data premium — analysts and strategists there often comp closer to consulting than traditional agency. On the creative side, Leo Burnett and Publicis.Sapient lag a bit. Media agencies like Starcom/Zenith sit somewhere in the middle but can make up for it in title inflation. Generally, the closer your role is to data, tech, or performance, the more leverage you have within the family. Are you coming from a specific discipline?

The media and technology arm tend to pay much more

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