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What is a PM department?
The answer depends on if you’re looking at consumer or healthcare.
consumer - PM = project manager
All of them that do significant digital work
1. What is PM?
2. What is digital?
Assuming we’re in the same modern era of 2025, I don’t think many agencies have large PM departments and nobody really distinguishes media by digital/non-digital these days.
Okay, I need to state my bias: I’m in analytics. I don’t really think highly of product or project management folks. In my mind, they are a bunch of people who talk but don’t do the work, assign fantastic timelines in front of clients and get us to meet mad deadlines.
That said, I’ve been with WPP and OMC on the media side. I can only say we value numbers more than creative work, so it is higher chances for us to devalue Project management dept.