What are the ways you all “blow out” your creative nuggets into major campaigns?

i.e. how many slides would you use and what would you put on each slide? Thanks!

like
Posting as :
works at
You are currently posting as works at

I start with a morning cup of coffee. That usually helps me blow out all my creative nuggets before morning meetings start.

funny

Consider the media channels this’ll probably run across, partner agencies that would be briefed on your campaign, plus possible extra PR/earned media opportunities depending on the idea.

So that could be:
-TV/OLV
-Social
-Influencer
-Retail/instore
-OOH
-activation/pop-up
-partnerships or events
-etc etc

You’re proving the idea can be represented across different formats and mediums or that those channels can be used strategically to tell the larger story of your idea. But ask your CD. Don’t waste time on tactics that the brand won’t do.

Blowing out (🤮) doesn’t always mean 10 tactics across 10 channels. It could be 1x :60 + 3x :30s + 3x :15s + a bunch of social ideas.

like

Helpful, thank you!

What are the deliverables? Execute your idea against those, plus a few non-traditional extensions.

you wanna do what to my nuggets?

I would regurgitate 1 nugget per slide, saving the biggest chunk for the last blow.

Related Posts

Just got let go. I think the separation agreement is pretty standard but wondering if I should have a lawyer look over it anyway. If so, does anyone have experience with finding one or have a ballpark of how much a task like this would cost? NYC based if that helps.

like

What are the most boring jobs out there?

like

Hi everyone I have one doubt While filling Gratuity form in tcs what we need to do in the witness column.

like

Senior revving up to manager promo. Only nervous about one thing at the manager level which is having to answer pointed “Why??” questions from higher up clients on live calls. Any one else work through something like this? I’d appreciate any tips or suggestions as I really suck at dealing with unexpected push back.

likehelpful

I have a 100% US Remote job with FAANG. I want to work remotely for a month in the UK to visit my family. I’m a bit paranoid. Has anyone else worked internationally without any issues? I am a US and UK citizen.

like

general question, about how long after submitting an online application should one assume that they aren’t getting an interview?

like

Hello!
I am new here and would love to get some likes, so I can DM people. Thanks :)

likeuplifting

I have to fill out a background check form for a position and it asks if I've ever been discharged from a job. Does getting "the talk" --i.e. being told your future isn't at the firm as a senior associate--count as being discharged? Any thoughts are much appreciated!

like

What long term (30 years) inflation adjusted return can I assume for my financial planning? Dad was saying he thinks it’ll be 3% which seems insanely low

like

After I eat sehri, I just want to lay down while my stomach looks like a mountain. Then I become so lazy to get up for fajr. Shaitan is locked up, it feels like I’m the shaitan, don’t wanna get up ...

funnylike

Hi there, I'm looking for opportunity in Accenture. Total 3 years of experience in Supply Chain management. Now titled as business analyst with strong analytical skills! Could anyone help me .

likeuplifting

Hi Fishers

Need 11 likes to get DM enable.

Thanks in advance

like

Hi

Is there any vaccancy in Accenture (Bangalore Location) for Semi-Qualified CA (Articleship if done from Deloitte)?
If there is any kindly let me know.

like

Interviewed today and haven’t talked about salary expectations (ops). Interviewer mentioned that a lot of people have joined them from top companies (FANNG and MBB) for less money because of they believe in the mission. Coming from ZS I’m hoping it’ll still be a bit of a jump 😕

Just curious: how many resource managers recruit for freelancers as part time of their job? If not, who does the recruiting for you? Internal recruiters? Outside staffing agencies?

Which one is high level post member technical staff or software engineer?

like

Hello Everyone, I am a Java & Openshift developer (AVP) with 9 YOE at Barclays India. I am interviewing for a Java AVP position at Barclays Glasgow. What salary can I expect at Glasgow and how much should I be able to save per month (will be staying alone) ? Barclays Thank you.

Hello Everyone!!

I've been working in the sales industry from past 1.5 years, but i wanted to change my field.
After some research i decided to get into Cloud Computing. I've done Microsoft Azure course and cleared AZ 104 Certification for Azure Administrator.
But because of my Sales Experience my profile is not getting shortlisted.
Please suggest me what can i do ? And if anyone can help me with the job.
Thanks!

like

Hey Everyone,
I wanted some details on the HRBP role at Amazon and Flipkart. Can anyone here pls help

like

What type of Questions are asked on Managerial Round of Robert Bosch.
Does it involve technical concepts as well or it's purely Managerial based questions.

Kindly revert.

Additional Posts in Creatives

Do agencies outside of pharma have Art Supervisor roles? Or does it go Sr AD > ACD. I just got promoted to Art Sup & honestly don’t know if so should update my Linkedin since i’m working...

How suspicious is it that the client that just gave the pitch of VW in the US to Johannes Leonardo used to be one of the executives from Johannes Leonardo?

like

Is there an online or college course which concentrates on the craft of Art Direction? Like the developer bootcamp, but covering visual story telling, photo art direction, animation, video, etc

like

Anyone having issues with their Mac after updating to Mojave? My machine is running like an old Atari and creative suite is essentially inoperable. And worst of all, Spotify won’t even open 😫

like

Have you ever had an interview with a Creative Resource Manager? What does it mean/what should I expect?

like

Currently looking, and I’ve had a few recruiters/shops reach out to me, but they’re all looking to fill Sr.AD roles. Problem is, I’m trying to move up to ACD. Do I change my title to ACD on LinkedIn?

like

I am on 5 projects right now all due within the next week-3 weeks. I feel like I’m drowning and might quit if I reach a breaking point, what should I do? Only work on the projects worth a shit? Blow off first round check ins to work on stuff that’s due?

like

What’s a gal got to do to get an interview with Droga5? Any CDs in here willing to check out my book?

like

What’s DDB like these days?

like

Has anyone burned some bridges yet? Just curious 😏

like

Are Creative Directors rich?

likefunny

What questions should I be asking an in-house recruiter? Seeking Sr/ACD roles.

like

Which one would you pick?

Big name shop. Shitty account, but you get opportunities beyond that.

Shop with bad reputation that lacks PR and hardly enters awards but has a lot of book-worthy projects.

like

Trying to find a video example of where a person stays in the same place in the frame but a new scene is revealed by a wipe or mask. So it’s the same person but their wardrobe and set will change around them. TIA

like

How many of you got in without ad school? How did it happen?

like

Love this Progressive commercial with the Motaur that plays every 15 seconds on Hulu, it’s so dumb. I’ve never made an intentionally dumb ad, just the ones that are supposedly heartfelt that are dumb.

like

Is the average freelance rate in a pandemic same/higher or lower? Wondering what I should charge in nyc right now. Pls lmk, thanks!

like

Which is the right move for a young creative: free ride to portfolio school, or take a full time junior position where you’ve been interning?

My first jr ad interview is coming up. What can I expect? What kind of questions will I be asked? Any device would be lovely.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal