Related Posts
What are the most boring jobs out there?
Additional Posts in Creatives
What’s DDB like these days?
Are Creative Directors rich?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.



I start with a morning cup of coffee. That usually helps me blow out all my creative nuggets before morning meetings start.
Consider the media channels this’ll probably run across, partner agencies that would be briefed on your campaign, plus possible extra PR/earned media opportunities depending on the idea.
So that could be:
-TV/OLV
-Social
-Influencer
-Retail/instore
-OOH
-activation/pop-up
-partnerships or events
-etc etc
You’re proving the idea can be represented across different formats and mediums or that those channels can be used strategically to tell the larger story of your idea. But ask your CD. Don’t waste time on tactics that the brand won’t do.
Blowing out (🤮) doesn’t always mean 10 tactics across 10 channels. It could be 1x :60 + 3x :30s + 3x :15s + a bunch of social ideas.
Helpful, thank you!
Mentor
What are the deliverables? Execute your idea against those, plus a few non-traditional extensions.
you wanna do what to my nuggets?
I would regurgitate 1 nugget per slide, saving the biggest chunk for the last blow.