What do people mean by "using storytelling" in a pitch deck? Like the hero's journey or something?

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Carrying a narrative that transitions slide to slide instead of a separate thought on each slide.

That’s it.

likehelpful

This is a word people use to make it seem like they have ideas

likefunny

The pitch deck should tell why a client should choose your agency (Publicis) over another agency. You then use this as a consistent theme throughout your slides.

Publicis undercuts most other agencies so you’ll probably have to say how cheap it is, or something about ROI. You won’t be able to lean on Publicis having great creative, but you can show how it’s OK for the price.

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Way to give away the plot. But, yes, all true.

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The only heroes are those who put themselves in physical harms way to save someone or something. Not some bs journey you find in a pitch deck.

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Clearly you haven’t worked with my colleagues. 🤺

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It's the a buzzword that people use when they can't really give any appropriate feedback

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probably asking you to romanticize the shareholder in some bs fluffy way

“Storytelling” is often used in place of “Commercials”

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