What do you fishies think about collectively creating a brief guide to brands doing pride? What to do/not do; i.e. enlist advocates, contribute in a meaningful way, continue your efforts beyond one month, a mere rainbow on your product is shallow, etc..

We could make up a google doc for everyone’s submissions, organize it, and a designer or AD here can make a cute little PDF booklet?

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Would love to be a part of this

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Would LOVE this

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Do you think we can all agree on the recommendations 🤣

smart

Oh I do too, don’t get me wrong - but it’s not a meaningful objective to simply do that and write a whole press release about it. I still have a Captain Morgan pride flag on my door from NYC pride ‘16, but if you’re handing your agency a brief for a social campaign and TVC, blowing all that money on glamorizing a rainbow beer bottle for a month and pocketing 100% of the profit isn’t a strategy to celebrate pride, it’s an opportunistic ploy

Part of me is like, yes absolutely. The other part of me is like, queer people should be paid for this work. I want to see more places just fail and flounder and realize they need to hire queer people.

Well, that can certainly be a critical element of the guide: make sure you have strong queer input and diversity on your team before you even TRY to do a pride campaign, or you’ll be the next Burger King Women’s Day story...

It’s my hopes that a guide like this could shift a client’s pride objective from slapping rainbows on a product to paying a trans influencer and donating to a queer charity instead

This feels like too simple of a solution to a very complex and deep tissue problem. How do you make this more than a box checker?

I figured I’d post an update, I don’t believe we’ll be organizing this, there appears to be enough pushback that not everyone may agree on this, or the right way to do it.

It was just a thought and all the opinions are completely valid and understandable, so I’ll say this: let’s keep pushing for more representation in agencies and keep pushing for our voices to be taken seriously, so we can lead our clients in the right direction. A rulebook shouldn’t be necessary in the first place and that is a fact; it was a thought and gesture to provide one, but ultimately it comes down to us fighting the good fight :) much love everyone ❤️🏳️‍🌈🏳️‍⚧️

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