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GSP San Fran or Leo Chicago?
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Human first
Genuine
Humble but confident
Not obnoxious insecure or egotistical
Kind & caring about other people’s wellbeing, growth and success
Assertive
Distills complex information into simple terms
Inspiring through action
Makes everyone feel seen and heard no matter the level. Advocates for those who are in weaker positions
Fair and doesn’t play favorites
Yessssss. Feedback that is constructive and respectful, not demeaning, hateful or overly critical. Knows when to say a positive word too!
Also, a sense of humor!
For the love of god know what you want.
• A good creative leader makes clear the vision and the goal.
• They help build upon ideas the creative teams come with
• They don't force their idea on the creative team unless it's 11 min and they need an idea for the client presentation
• They communicate what does and doesn't work
• They don't speak down to their teams
• They're open to listen to their creatives
• Has a form fitting black tee and black designer denim pants
Strong communication skills. Empathy. A vision for the work.
I read "Raising Creative Teams" by Kevin Frank and it was a great peek behind the curtain into what a creative leader should be doing. Some of Kevin's points validated opinions I'd already held, others were new to me but still impactful. It's made me look at my creative leadership with more awareness (what they're doing well and what they're not) and it has some good lessons for non-leader creatives as well. It's short and sweet—highly recommend.
Excellent advice from creative leaders in there.
Someone who can consistently sell reasonably good, effective work to clients while not being a jerk