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Can I get 22 loves please ?
ZS Associates
I have a couple of questions for ZS fishes-
1. Is it possible to turn down a promotion at ZS? I'm currently happy with my responsibilities as a Decision Analytics Consultant and don't want any added responsibilities in the near future (next 5 years)
2. Is it possible to shape up a career path in the BC stream which doesn't involve business development? I don't want to get into working on SOWs and RFPs.
Additional Posts in Strategy & Planning
Thoughts on VCCP London for strategy?
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@op Reading everything written by Marty Neumeier is a good place to start.
I think they are supposed to think more holistically about the brand/product. I would imagine that a really good brand planner could do their job, but I think too many agencies still think in 30 second spots-- which is driven by compensation.
They go deeper within the organization. Sometimes it's something internally that needs to change... could be the culture, could be the identity, could even be a delicate situation like a merger/acquisition that needs handling with kid gloves... either way, an 'ad' is not usually the answer they are looking for.
What books, literature, or other mediums do you guys recommend to learn about brand strategy consulting?
Anything by Reis, Trout, Holt, Reeves