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@op Reading everything written by Marty Neumeier is a good place to start.
I think they are supposed to think more holistically about the brand/product. I would imagine that a really good brand planner could do their job, but I think too many agencies still think in 30 second spots-- which is driven by compensation.
They go deeper within the organization. Sometimes it's something internally that needs to change... could be the culture, could be the identity, could even be a delicate situation like a merger/acquisition that needs handling with kid gloves... either way, an 'ad' is not usually the answer they are looking for.
What books, literature, or other mediums do you guys recommend to learn about brand strategy consulting?
Anything by Reis, Trout, Holt, Reeves