Wondering if anyone has a good example of a brand that originally sold a commodity/mass food and successfully introduced a premium/luxury line, under the same brand name. Kicker is the brand has to have started as mass then gone upmarket, nor vice versa.

like
Posting as :
works at
You are currently posting as works at

Champion - those sweatshirts used to be like $5 at Walmart. Now they’re 10x the price at Urban Outfitters

like

Hyundai Genesis before they spun it off as its own brand.

like

Coffee and spirits is your best bet.

Fila, new balance. Both became trendy past years and now sell more expensive shoes

Johnnie Walker is the cheap red variant in most of the world and gradually adds more expensive variants under the same name and new color label

Related Posts

6 years exp at Investment Banking IT group, will be hired as SC at EY Advisory SF office. How much i should ask?

like

Does SuitSupply do discounts if you buy 3 or 4 suits in one go?

Thinking about applying to grad school in Europe for graphic design / branding / visual identity stuff. 1. Anyone know of good schools/programs? 2. How do tuition loans work with international schools? 3. Any tips on applying to a European school as an American? Lemme know!!!!

like

When my portfolio was going nuts 🚀💰 made over $100k profit last year and on same process this year.

Post Photo
like

When is comp day? Thought it was yesterday..

like

Shameless company plug, sorry y’all. But Morgan Stanley just rolled the FRM Experienced Professionals Program. This program is designed to recruit and develop diverse professionals regardless of whether they have a background in Finance or Risk Management. Lmk if you’re interested and I’ll make sure to forward you the information.

Post Photo
likehelpful

If you’re doing a final chat with the hiring manager (director level) before accepting an offer, what are some good things to ask?

like

Hello fishes, I am not able to understand why D&A competency in TC is doing EPM implementation projects using Oracle. When there is a dedicated competency for Oracle ERP implementation. Anyone having some idea please help understand this.

like

Phr vs waiting for sphr?
Taking the credential and want to prep.

Hello After working in Barclays for five years as a digital developer i am looking an opportunity to move , i would like to work as a junior react developer, any jobs there please, thank you

Haven’t done the dating thing in a while so need advice! (F here) Met a guy at a party on Sat, followed each other on insta, then I dm’ed him my number saying “lmk if you want to get drinks sometime”. He then texts me and says something along the lines of “yeah let’s do it” but doesn’t offer any concrete plan. Does this mean he’s not super into it? Or am I overreacting and I should initiate the plan? I initiated the insta follow and the dm so I feel like it’s his turn…?

like

Need your help 🐠 I feel like I‘m always sick (flue like symptoms ~2x per month). The doctors either just treat the symptoms or give me referral for a specialist for one or more symptoms, I feel like I‘m getting nowhere with that. Any advice on what tests I can ask for that helped you in the past? Any recommendations for a more complete checkup in Manhattan (ideally covered by most insurances)? TIA!

like

I started working out and cleaned up my diet with the main goal being weight loss, but I'm really frustrated.

It's been a month, I feel like the effort I put in is huge and exhausting, but I haven't lost a pound, although I can see there's been a bit of muscle gain and I lost half an inch from my waist.

How do I find the motivation to keep going when I feel like the progress is so minimal?

likehelpful

Hi , is the Gym in sab labs Bangalore opened? Also will be open on Saturdays?

like

How long is the recording delay in your jurisdiction?

like

I found an injured sparrow in my backyard. It’s not able to fly. What do I do?? I tried calling my local wildlife organization but one’s not picking up and the other says they can’t come by.

like

Can anyone pls help me in RRP ??

I recently joined Microsoft and see there is lot of internal politics ..i am not sure about all teams.but only my team

Managers are assigning good works to people who are close to them or favourite rather than good people ...is it true in all teams or only in my team..also it's not my individual opinion evryone gossiping the same in my team

like

Oleh Chadash here. Just landed last week and looking for roles in data analytics. Any lead, tips, advice?
Todah

like

How is the variable paid in pwc? Is it given straightway from joining?

like

Additional Posts in Strategy & Planning

Influencer Marketing remains a black box in the business. In y’all’s opinion; Who are the key players in the influencer space?! Agencies, tech companies and private companies? I want to follow companies who are doing it big and correctly

like

Has anyone ever worked with Mark Pollard or Julian Cole? Are they as great as they seem?

likefunny

Can you be a brand strategist and hate competitive reviews? Today’s philosophical pondering

like

Thoughts on Eli Lilly/anyone open to sharing their experience and salary there? interviewing for AD level in media strategy - would be working out of nyc if that matters

What is a go-to-market strategy?

funnylike

You're seen as a"job hopper" and decide no matter what, you're committing to this new job for at least two years. feeling super dedicated no matter what. Then they start making you do illegal sht.

like

Honestly what's your thoughts on brand purpose? I have a concept that I'm presenting this week which is heavily based on a good cause but connected to the brand.

like

Looking for strategy roles in Michigan (or telecommute opportunities)

like

Hello! I just started freelancing after 12 years of corporate life with a mix of media strategy, consumer insights and ux research, both agency and brand side. I’d love to connect with other strategists that lean towards the research side of things 😄 or anyone whose team may need some extra hands for project work, parental leave / sabbatical covers, etc. thanks!!

like

Who’s used the HOLLYFY platform to get their brand integrated into a movie?

helpful

Has anyone worked with Wethos? Or, have you, as an independent strategist, worked on more “meaningful” social good projects? I am looking to mix things up, team up, and have an impact.

like

Has anyone heard of a brand agency in upstate NY called Truth Collective? Any thoughts? Thank you!

like

Can anyone recommend a good headhunter that has experience in placing agency strategists on the client side (not just agency only)?

likehelpful

Average years of experience to become Associate Strategy Director? Then Strategy Director?

like

Advice: had a nice call with a GSD three weeks back, he suggested I connect with a strategy director at the agency. I followed up with both but haven't heard back. Do I nag them again? Is it too late?

like

Any good books for someone trying to understand the business side of marketing? Just got my review an they're asking I bring more of that MBA mindset to projects I'm on.

like

Starting to think about making the switch from agency to brand side. Any tips from strategists who have already made the jump? And is there a level at which it makes the most sense (i.e. should I wait until I make Director and then make the switch, or does it not really matter)?

like

Need to do quick and dirty brand testing - awareness perception etc. any partners you can reco?

like

Anyone have a recommendation for a research firm that specializes in teen recruitment for focus groups? Don’t need full service offering, just the recruit. Appreciate any help.

like

Strategists, do you have a portfolio? What info do you include? Would campaign results and insights be off limits because it’s considered confidential info? 🤔

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal