What's everyone's thought on Lululemon's new campaign?

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The one using Walt Whitman’s poem about giant and the garden? It’s beautiful and love the video. But the connection between that and the brand is very loose. Might get a “huh” from the average consumers.

I'm thinking the same. They aren't going after the gym heads, but of people who want to be comfortable.

It looks pretty but the copy is pretty bad. Don't use a Walt Whitman poems willy nilly, feels pretentious.

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