What’s something in marketing that felt cringe at first… but ended up being genius?

likehelpful
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Vines. Now it's hard to imagine digital marketing without the use of short-form video content in most cases.

likesmart

Gen Z humor. It made me cringe and felt really try-hard, but now I low-key get it. It's pretty funny. Even though I'm a millennial and shouldn't get it, I kind of do.

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The QR code.

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To be completely transparent, social media marketing in general felt pretty cringe in the early days. Now it's almost a non-negotiable for businesses to have a social media presence.

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Anti-ads featuring bizarre one star reviews. I thought it was stupid at first, but then I found myself watching to the end of every video. There's something oddly compelling about them.

likefunny

The GRWM (get ready with me) videos. Talk about one surface-level pop culture topic while either a) smartly pitching to a company whose product/s you use or b) selling via commission link to something you’ll apply or wear in the video.

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Right? And now it's like the most effective sales conversion.

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