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Is this actually a problem for you? In other words do you constantly have people price shopping and then being really surprised by your price.
I feel like depends on what your service is and how similar your price is to your competition. Or if you price is a competitive advantage.
That’s a great perspective, thank you. Some people are surprised, others aren’t - but I’m not trying to be cost competitive or the lowest price. I work one-on-one with clients for strategic planning and/or advisory services. So it’s more about the value exchanged than the dollar amount. Thanks, this helped me see the situation from a different angle.
I just started posting projects with set scopes and fees, that clients can purchase directly on my website if they want with online checkout (or contact me for something custom or do go through the normal contract-and-invoice process). I can't tell you if it's working because I just published a handful this week, but I did it for the same reason you mentioned (to qualify prospects based on budget), but also because I find the proposal-->contract/agreement-->payment process to be too lengthy/arduous, especially for smaller projects/activities that I'm constantly scoping. I'm hoping to speed that process up while providing transparency and efficiency for clients. I'm leaving off projects/services that I'd really want to sell a prospect on the value of, but for more tactical/one-off small things I don't see it as important to get them "hooked" before sharing pricing, and each project's description highlights its main value/benefits anyways.
I've highlighted ranges for projects/services in the past, or said "Starting at $X..." to set expectations, so that's always an option that doesn't box you into a set price. I also have prospects select their budget range on my request a quote form to help qualify leads, and if it's a referral, I tend to ask for a range of what they'd hope to invest when we speak.
I like this idea a lot - thanks for sharing! How do you book and pay on the website, do you use the built in website tools or have a CRM? I like making it easier to pay and less paperwork for the client. I’m doing something similar with fixed scope services published, but I do other offerings on a customized basis based on client needs.