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My first manager in agency told me that once I’m no longer learning or growing it’s time to move. I feel around the 3-4yr mark is a good time to evaluate other options.
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I agree with this. When you’re no longer learning or challenged and want to be, that’s a sign. If you hate going in to work every day and it’s bringing unneeded stress into your personal life, it’s a sign. I also think the biggest sign for me is if I didn’t respect my boss or feel supported that’s a dealbreaker for me. But I don’t think it’s a slam dunk just going agency to client as the only answer. If you can identify why you want to leave, it can help to inform if in-house is better. With in house you get stuck potentially on the same brand, the politics internally are brutal and if you think no clients make decisions from your agency perspective, just wait to see how slow it goes client side. It’s brutal. My experience with in-house is it also where my driven by finance influence as well
I didn’t feel like I was learning or being challenged with new things
When you get sick of the hassle of managing a ton of accounts, or when the accounts you manage are all trash. Both contributed to me moving in house. Whether or not it's greener really depends on the company you'd be working for. I passed on an in house healthcare role because the work sounded mind-numbingly dull. I'm in B2C ecomm now for a company whose product I actually believe in and far prefer it to agency work.