When do know if you have product market fit. What are the key indicators?

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Customers pay money for your product

When your customer acquisition costs decrease and stabilize and customer LTV to CAC is somewhere near 3:1 or trending in that direction. Basically if the product or service hits that sweet spot in the market and you have a good growth strategy those costs scale since the particular market wants what your selling enough to continually purchase without massive marketing spend to attain or keep them.
The main thing is to make sure you’re analyzing your target market’s purchasing habits and adjusting with the information you learn to refine who’s buying what you’re selling and any trends or similarities. You can then focus more on those folks to optimize marketing and ad spend

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