Needing advice on how to split job roles . Is it possible to run an efficient business with the person over operations helping with marketing and vice versa? Or is it better to keep job titles and roles strictly the responsibility of each other? Asking from a 3 person start up.

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Depends entirely on the duties and the team dynamics. It is usually easiest if someone is the Primary person responsible for something and someone else is backup or consulted. You might want to develop a simple RACI chart. Just the act of filling it together should help you identify as a team who wants/needs to be involved with what.

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