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- Congrats!
- Why should we pre-order?
- What's your thesis?

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Thanks! Appreciate the reply
Selfishly: Pre-orders are one of the major metric publishers use for determining print run so it will help me out!
Thesis: there are other options than “being a brand” for businesses, organizations, individuals, movements. Brands are rigid and general static. Tattoos are flexible and evolving; they are generally a smarter choice for meaningful, “choice related” products, services, experiences and individuals. Going back to basics of marketing science and psychology is the unlock.

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As a marketer (who also finishing my first book after 16 years), I'm interested to see new angles. Yet I'm missing one here or I don't get it from short description. Can you give more info?

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Congrats on finishing your book! Please share info and let me know how I can help. Sure, more info on “Tattoos, Not Brands”: There are really only a couple hundred true brands in the western world, the rest are tattoos. The new angle is it’s damaging for most start ups/Small and Mid Cap companies/non profits/social impact orgs to aspire to be brands as it forces them to skip steps, and try to be ubiquitous/everything to everyone to fast. Brands are rigid, forged by a combo of time in the market, product necessity, massive advertising outlays, and fame of some sort, while Tattoos are flexible, personal and nuanced, generally mission driven and having specific appeal that may or may not grow over time due to demand saturation or limited resources. Going back to basics and constructing your USP, marketing mix, segmentation and storytelling approach around this concept is liberating and powerful. Can send link to Netgalley and pr summary if helpful. Thanks for your interest and be well!

Separate question, any plans for an audiobook?

Yes, absolutely, I prefer audio books; it will launch on Audible with the kindle/paperback book July 5! Will post the link when it’s ready.

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Related Posts

Anyone good marketing books recommendations or online certifications?

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Imagine you're looking for a remote job at a large company with a sophisticated marketing function, strong manager, and room for growth. Making good traction, but then you're contacted by a company in a niche that FASCINATES you...like you read books about this subject for fun, you'd probably love this job. It's remote, the salary is good, the manager is nice, but you'd be the most senior marketing person; the company is about 200 people. What would you do?

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Hi folks, I am working with a few friends on a fintech idea. I opted to build the marketing roadmapping strategy for the soft launch/prototype phase as I want to learn about the field. Any guidance where should I start? Any guidance, books, topics will be helpful 😊

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I am currently working in advertising with experience on fintech & CPG. I would like to work in tech marketing, specifically Google’s APMM program.
I’ve been studying some PM/PMM books/podcasts/videos, attending Google events, and want to keep learning more to try to prepare myself as much as I can.
What resources helped you get into product marketing/Google?
Has anyone here moved from advertising to tech?
Would love to hear from a marketer about their experience getting into Google.
Thank you

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Hi folks, I am working with a few friends on a fintech idea. I opted to build the marketing roadmapping strategy for the soft launch/prototype phase as I want to learn about the field. Any guidance where should I start? Any guidance, books, topics will be helpful 😊

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Hiya! I was wondering if anyone here has any good recommendations in terms of books or learning material that I can pick up to learn about sales and marketing relevant to the consulting industry?

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Hey all! Need a couple book recs for an upcoming beach trip.

Looking for a great non-fiction, relating to travel or world history (not just one moment in time). Could also be about the marketing world or memoirs of a business leader kinda thing.

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My professional life at the moment is far from ideal. I’ve been on quarantine (long story, but a good one) for the last seven years. Royalties from my books don’t pay the bills. My entrepreneurial pursuits remain hampered. For the interim, I’ve been looking for a remote opportunity where I can leverage my skills in marketing, sales, social media, and elsewhere for a decent sum. I have a social media presence which, in recent years, reached millions. There has to be something exciting I can do.

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Hi!
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Hi guys,

I have been offered Grade C2 for IT Analyst position in Tcs.
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Had to switch it up on em.

Post Photo
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Additional Posts in Startups and Entrepreneurship

Hey everyone, a friend of mine and I are looking to start a company, we’re both sick of the corporate world right now and working 80+ hours per week for someone else.
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