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- Congrats!
- Why should we pre-order?
- What's your thesis?

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Thanks! Appreciate the reply
Selfishly: Pre-orders are one of the major metric publishers use for determining print run so it will help me out!
Thesis: there are other options than “being a brand” for businesses, organizations, individuals, movements. Brands are rigid and general static. Tattoos are flexible and evolving; they are generally a smarter choice for meaningful, “choice related” products, services, experiences and individuals. Going back to basics of marketing science and psychology is the unlock.

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As a marketer (who also finishing my first book after 16 years), I'm interested to see new angles. Yet I'm missing one here or I don't get it from short description. Can you give more info?

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Congrats on finishing your book! Please share info and let me know how I can help. Sure, more info on “Tattoos, Not Brands”: There are really only a couple hundred true brands in the western world, the rest are tattoos. The new angle is it’s damaging for most start ups/Small and Mid Cap companies/non profits/social impact orgs to aspire to be brands as it forces them to skip steps, and try to be ubiquitous/everything to everyone to fast. Brands are rigid, forged by a combo of time in the market, product necessity, massive advertising outlays, and fame of some sort, while Tattoos are flexible, personal and nuanced, generally mission driven and having specific appeal that may or may not grow over time due to demand saturation or limited resources. Going back to basics and constructing your USP, marketing mix, segmentation and storytelling approach around this concept is liberating and powerful. Can send link to Netgalley and pr summary if helpful. Thanks for your interest and be well!

Separate question, any plans for an audiobook?

Yes, absolutely, I prefer audio books; it will launch on Audible with the kindle/paperback book July 5! Will post the link when it’s ready.

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Comment your favs and THANK YOU in advance!

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My professional life at the moment is far from ideal. I’ve been on quarantine (long story, but a good one) for the last seven years. Royalties from my books don’t pay the bills. My entrepreneurial pursuits remain hampered. For the interim, I’ve been looking for a remote opportunity where I can leverage my skills in marketing, sales, social media, and elsewhere for a decent sum. I have a social media presence which, in recent years, reached millions. There has to be something exciting I can do.

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Hi Fishes,

Do these 2 points in the JD allude to modelling requirements?

• Prepare transaction specific and marketing materials (teasers, information memorandum, pitch books, corporate profiles, and industry data and analyses)

• Perform in-depth company and industry research supporting specific client engagements and marketing opportunities

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How bad can be for gap years?

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Uplifting: Multiple founder bootstrapped startups
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Comment if you would have selected multiple founder funded startups!

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I firmly believe leadership makes the difference.

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