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50/50. Other side frequently has their own for the deal. Can depend whether an auction or discrete sale/merger of equals/whether bankers are involved.
Depends. If it's an auction and still in the auction stage, it's not uncommon for each party to have a different name for it. Typically, if it's a strategic/proprietary deal, both parties will use the same name, at least once it's past the LOI stage.
Re the VDR question, the sellers will use different code names and data rooms for different bidders or yes, for new processes.
Often each side has their own project name, and occasionally the bankers each have a separate name as well. I saw one on the litigation side where we found seven different codenames for the deal during doc review.