Where do you see consulting going with the rise of AI? The bar seems higher than ever to deliver, especially more fully baked solutions where proposals and frameworks would have been acceptable. I think it can enable consultants, but really put pressure to make sure they are delivering value with the resources they charge, rather than the fluff that used to be put out and accepted over the past few decades in the industry.

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I've seen examples where people have prompted ChatGPT to produce reports that they claim would be acceptable work product. But something that struck me recently was a comment by the tech investor Roger McNamee. He said that because AI tools are trained on libraries of material, they can only produce variations on things in the past, they can never be cutting edge. With that in mind, I think human intervention is always going to be needed, no matter how much people try to rely on AI.

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This is so interesting, thanks for sharing!

@Analyst 1, correct. 100%.

The question though is how long will companies hold out until paying a human for a superior product, when they can get “passable” for mere peanuts instead?

Knowing clients and their internal politics like I do (at least in advertising), my money’s on ‘barely-passable-for-peanuts.’

Such an interesting perspective

I apply for like nine jobs and still haven’t got nothing back

Because AI can do it for cheaper unfortunately

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