Who did the Lean Cuisine #ItAll campaign?

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Okay, I'm the first person to be about female representation. But a diet brand? Seriously? Get the FUCK out of the "having it all" convo. It's not on brand.

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Seriously because they should be fired.

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Link?

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I mean, they have a point. Most the time it is male led teams that push any lady brands in that direction.

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I hate threads with no link as reference.

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It was a PR agency working directly with Lean. Grey didn’t have anything to do with it.

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Grey has lean cuisine

Yeah seriously. F you. Guessing a bunch of dudes thought this was a good idea

I think the creative team on LC is female....

Grey, even women can do dumb things for women ha

@CW1 - Agreed, that was more in response to @SD1 small minded assumption

CW1 yes there is merit in that statement, but assumptions are dangerous

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