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But the initial concern is the point…it works. Women go beyond the kitchen and what these women are achieving and doing in sports is proof.
IMO I think it’s smart.
Yeah, seems like the same juxtaposition as throw like a girl.
People who don’t get this are why advertising sucks and is absolutely no fun anymore
Is this chat boomers? Does no one know what let her cook means… it’s slang! It’s not literally cooking 🤦🏾♀️
No we totally understand the phrase but in this case the double meaning is not worth the squeeze. This is embarrassing
No idea about the WNBA but there’s a “Director” on here trying to convince himself that his MBA was worth it.
No one cares about ads. No one's thinking about ads. Don't assume the millions of people who will see these will pay attention/care/do the math/ have the same sentiments as you.
Yes, the internet which is 99.99% of the people being marketed too. Everyone that sees this ad is laughing.
The brains behind it probably thought this play on words would have a different effect. Maybe the jaguar people thought the same about that campaign.
That’s the point. It’s not like they didn’t know what the connotation was
i reacted positively to it, too. but i also what “let her cook” means though 😬
Same energy
Well gee if the league is underpaying female athletes I bet a big check from a major brand doesn’t hurt!
just because you don’t get it doesn’t mean it’s a bad idea. maybe you’re just behind the curve with this one 💖
Exactly, we get it lol but this is an example of trying to be too clever or relevant… you can’t just say “the general public” is why advertising sucks now…. That’s your audience and that’s whose made t us go viral in a negative light.
I spent the proper 5 seconds seeing the images, came away with a positive feeling, and moved on.
You don’t need to explain it. I get “it”.
The general population who sees this ad doesn’t share your sense of this being smart. It’s getting ripped apart.
That’s the joke.
The BK one was literally about cooking / being in the kitchen. There’s a bit of a difference there…
Another questionable billboard fro Apple I saw on the 405. Am I the only one who sees it? https://pbs.twimg.com/media/Gvq4mDRW8AA7KlN?format=jpg&name=4096x4096
Is that for real, lol? Not sure if that’s brilliant or insane.
https://youtu.be/SMR-NItMevA?si=VWZZO429mtAcOUfI
Been wondering the same thing, that’s a wild overlook by agency and client, like I get it… but that’s not it.
I’m hip with what the kids mean by it, but you also need to understand that a lot of us find this funny as hell.
Back to the kitchen
Not a single comment from a certain ‘Director’ on MBA in here? What an opportunity missed. Come out, come out, wherever you are.