Why are we as a self proclaimed "creative industry" awarding work that directly doesn't pay creatives?

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People who play key roles on campaigns that win lions usually get raises, promotions or job offers.

you want them to literally walk on stage to get a bag of money?

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That’s what the people literally walking away with the bag of money tell us anyway.

Like which awarded work?

Oh that is awful and going to backfire in so many ways. Plus I’ll bet bit as successful as they claim and also wasn’t great creative. I don’t get how that won.

🙄

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