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My friend sent me this article on Friday, and it's pretty bleak
https://www.theguardian.com/media/2026/feb/13/uk-ad-agencies-biggest-annual-exodus-of-staff-ai-threatens-industry
We’ve all been let go so talking to each other about it would be
🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁🥁
redundant
From Campaign last week: ‘IPA Census: headcount drops 14.3% at creative agencies’. How long can the bloodbath continue?
The company that was once IPG has been actioning rolling layoffs for nearly 2 years, with about 4,000 staff per annum since 2024. It’s exhausting to keep up, honestly.
Good question. Ogilvy cut ten creative directors last week.
AD1 to be specific, I believe they were all ECDs. They did have like 12, now there’s 2. And they’re apparently fantastic.