“Why is she wearing that? Talent must wear a blue shirt. The girl in the animatic had a blue shirt and that tested well.” This was for a CPG brand.

likefunnyhelpful
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Think @OP is more referring to the latest client craze of putting the brand color in oddly specific places, because THAT, according to the data, is what makes it effective.

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To be fair your art director should have picked wardrobe swipe for the animatic and the stylist should have followed that look

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Gonna agree with AD1 here. Wardrobe shouldn’t be a surprise on shoot day. Cover that in the prepro

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That's not a new craze. Shits been happening for at least 10 years. Reveals clients (esp CPG) as not knowing how advertising works. They think that shirt color got them some kind of brand awareness score in testing.

SP1 totally - but if you work on CPG shit it's best to have some brand color stuff in the back room on shoot day regardless. CPG clients are also all about the approvers suddenly not having authority to approve things.

likesmart

I had this exact same thing but with a shadow on a table.

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Did we used to work together?

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LOL UNILEVER.

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All. The. Damn. Time.

“The couch was brown in the animatic." - the couch was in the background of another room. This was for a dog food commercial. The dog is eating kibble in the foreground taking up most of the frame.

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