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In this economy? Whichever has better pay and job stability.
Bingo. This is the only answer.
Rising Star
Meh shop assuming there aren’t people getting in the way.
A meh shop is a meh shop for a reason. People are getting in the way.
Rising Star
How would the second thing be possible?
I went to a meh shop becase I was promised certain accounts and a lot of creative freedom and independence. It was all a lie. We were constantly pitching to survive and everyone at the top got a say over me and my partner. I was just stuck in a meh shop with none of the advantages. Make sure what youre being offered is truly what youre getting.
At least with the big shop you get a name on your resume and contacts to leverage. That has gotten me further than anything I did on the meh shop.
Rising Star
Also went to meh shop with the promise of transforming and shaping the agency into something bigger. Unfortunately sometimes you cannot shine a turd. And the politics were unlike anything I’ve ever seen. I cut my losses and left when I realized I was crying everyday over an agency that I was embarrassed to be at. Without the big names on the rest of my resume I would have been SOL getting back into the top tier agencies.
Always go for the top shop. The name will get into a lot more doors even if you’re working on average accounts
Portfolios with meh work don’t get job offers, even with top names. A top studio mention may get clicks on a portfolio, but that’s followed by immediate disappointment with the meh work.
The disappointment may actually be amplified because the expectations go up with top name association.
The person comes across as a mistake hire.
Easy. “Meh” shops do not make top tier work.
Hence meh. Great for meh clients, meh accounts, meh producers.
The number of examples that exist to prove how objectively incorrect this is…
The work is what matters, not the shop (unless you can have both)
Great shop small briefs hands down.
On a great shop excellence is expected. When everyone is stressed with the big stuff you can craft the hell out of small briefs and make fun stuff.
I’ve been that guy for a long time and I miss it now that I’m freelancing.
Honestly, whichever one is closer to 9-5 hours
I’d rather not work
Given the more desirable would be assumed the meh shop where top tier is possible, it depends on what you mean by meh shop?
Meh could mean no name recognition, starting out, but some decent clients in the works—sounds great, uncharted territory!
Or a toxic cesspool where they mistreat people but they got an in with a well known brand you would kill to work for—hard pass…
A top shop makes its reputation with everything it touches, hard to believe a top place would waste their valuable finite time on meh work when too much effort is required for the great stuff.
This one’s kind of hard to answer once you really dig in.
Whatever pays more. It’s a job, not a vocation to bestow the world with work we think is “good”
Working at a small company requires more working experience and over coming thousands of failures before finally creating excellent project
OP didn’t mean necessarily small. Dentsu US is a meh agency for instance. Deutsch NY. Barbarian. Lots of medium/big sized meh agencies out there.
I’d rather work on small stuff for mischief, rethink, mother or WK than big briefs on any of the others.
it depends; what's your priority right now?
i’d rather work.
You can leave a regular company that offers no advantages at any time.