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It started ok then it got real lame once the big logo appeared in the field
“We want the logo front and center…. Can it be bigger? Can it just be in the field?”
Lol that mnemonic feels so out of place
I hope they refer to this ad structure as THE PORTAL when the next brief comes in.
Now it will work at a bar when it’s on mute! Thank god!
Great client ad
Chief
I don't know what CIBC is. And I still don't.
Everyone in Canada knows what CIBC is, so that's the only thing not wrong with this ad.
Excuse me, CIBC, your strategy is showing.
This feels like an ad made by AI.
Oh god those red supers 😣
This one is a shame since it’s beautifully shot and could have been better than most other corporate ads but client clearly got in the way