Comms and Connections Strategy

Is it appropriate to send a note of appreciation about a client to their boss if no feedback has been requested? At the risk of coming across glib or oily..

How can I improve at developing activation maps/architecture. I’m so slow and I struggle to get it right and to make intuitive sense.

Hi all, does anyone have a good framework they would recommend for developing HCP/physician communication strategies and defining tactics for HCP engagement (outside of pharma reps)? There is of cours… more

What’s the biggest difference between a Brand Director and a Director of Marketing & Communications?

Hi friends. Does anyone by chance have demographic info for Animal Crossing? Or a contact at Nintendo?

Thank you!!

Anyone else think that there is a major difference in the skill sets of a Connections Planner and a Comms Planner? They’re often used interchangeably, and either should be able to “stretch” and cover … more

I just started at a new agency and learned that the entire agency has limited to no experience with comms planning but somehow merely the mention of a comms plan evokes a visceral reaction from multip… more

Is the grass greener on the client side?
My agency work is feast or famine with nothing in-between. Is this still a problem client side? Im sick of having to chase down work during slow times.

Do you think a comms strategy /plan should come before or after creative ideation? And why?
Vote below!

How do you create a comms strategy/plan if there’s a media agency also in the mix? What goes into the creative agency’s comms plan and what do we leave for the media agency? Generally speaking of cour… more

I’m being provided the opportunity to build an integrated planning group in my agency. We’ll be responsible for things like:
- category and comp audits
- trend analysis: distilling research into an actionable narrative f… more

What’s the one thing a really good creative brief must have? (If I wanted to focus time on getting one component done really tight) also any resources for good creative brief examples? Thanks!

I’m struggling a bit. Can any kind of person show me awesome examples of comms plans that really lifted the creative idea? I learn best by seeing examples or case studies. I can explain below...

Know fast food brands typically feud on Twitter/social - can anyone think of friendly collabs between QSR competitors?

Eg when Burger King asked Wendy’s out to prom

Going from brand strategy in PR to comms strategy?

How do you explain the difference between a comms plan and a go to market plan, to people who think they’re one and the same?
(I feel like I’m speaking to a brick wall. So maybe I’m not explaining it … more

A friend has an open senior comms strat role based in NYC. Are there any senior comms strats/senior mid level strats ready to make a jump?

What would you do if your counterpart isn’t performing at the level they should be? It’s starting to affect the output of our projects together - I’m strategy and they are media planning. Both ADs.

I'm looking for a comms planner for a mid-size agency in San Diego. 5-7 years overall experience with at least 1 full year spent exclusively on comms. DM me if you're interested, I'd consi… more

Has anyone made a move to East Asian countries? If so, how is the industry like during Covid?

What kinds of connections planning/channel planning/ engagement strategy roles are in-house? It seems these roles are few and far between.

In your opinion, what brand is the best at social? Feels like it’s so hard to get creatives to think beyond film scripts

Anyone use Vimeo’s email capture for lead gen purposes? Did you post videos via organic social or paid social? Would love to know the results.

Is 'Connections Planning' still a thing?
What distinguishes it from 'Communications Planning?'
Can they be the same thing going by different names?

What's the difference between a media planner and communications planner at a modern creative agency?

Which excel tools do you use to simplify your process, sort through your data easier and to be able to identify key figures quicker? Trying to move into strategy and believe this would help move thing… more

What San Francisco agencies have kickass comms/connections planning departments?

Are there any good comms planning books, written after rise of digital / social?

What are you favorite comms planning resources and websites?

What’s your favorite and least favorite part of being a comms or connections planner?

I'm looking for a scenario planning framework or template. Something that essentially says if this happens then do that. Any help much appreciated.

Hi there:
Trying to find an expert in the field of video chat, knowledgeable enough to know simple apps as well as sophisticated ones 4 pre production purposes and remote filming.Any thoughts?

Favorite tools to run virtual workshops?