What specifically should be included in a go to market plan?

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Additional Posts in Comms and Connections Strategy

I’m being provided the opportunity to build an integrated planning group in my agency. We’ll be responsible for things like:
- category and comp audits
- trend analysis: distilling research into an actionable narrative for clients
- persona development

What other outputs am I missing, and what title would you recommend?

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What do you call it at your agency?
Comms planning? Connections planning? Engagement planning?

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Hi All,

I’m looking for brands and interesting campaigns that communicate and showcase transparency, trust and openness.

Ideally any interesting integrated comms that came out of it?

Thank you!

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Does anyone have a list of KPIs for Comms Planning roles within an agency setting? Trying to establish how I’m measured / being reviewed because it’s very hazy at the moment.

Really appreciate it!!

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Thinking of moving to Seattle, what are some agencies to look into?

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Anyone else have to deal with your head of Brand Planning constantly trying to tear down the value of Comms Planning? Is it fear that we will replace them? Or perhaps he's just fundamentally insecure.

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What are you favorite comms planning resources and websites?

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Hi friends. Does anyone by chance have demographic info for Animal Crossing? Or a contact at Nintendo?

Thank you!!

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Which excel tools do you use to simplify your process, sort through your data easier and to be able to identify key figures quicker? Trying to move into strategy and believe this would help move things quicker than just standard filters. Thank you.

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Looking for a comms planner to join the team and work on QSR, Casino and Financial Services accounts. Other backgrounds looking for a transition into comms will also be considered. DM for details!

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Best cool small creative agencies in SF?

Looking for account managers and digital strategists! Small and innovative fast-growing full service creative agency working with big global brands in NY. DM if you are interspersed or know someone!

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Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

I’ve been so many places where everyone throws around comms planning, connections planning, and channel planning (and others) interchangeably. But then some folks say there’s nuance. Is there?

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After making it through all rounds of interviews at Apple, I was informed the comms planning role I am after was cut due to hiring freezes. That said, I am being offered a contractor role with potential for full time conversion if the role opens up. Any advice?

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I just started at a new agency and learned that the entire agency has limited to no experience with comms planning but somehow merely the mention of a comms plan evokes a visceral reaction from multiple disciplines. I have 10 years of experience in social/digital/media and I’ve never experienced a stigma like this. Has anyone else experienced this? Any advice?

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Some advice? Just finished my strategy internship, where I was exposed to comms planning for the first time and would love to do a comms planning internship next. Cont'd...

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What agency does the best Comms planning? Which agency has the best Comms planning team?

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