What specifically should be included in a go to market plan?

like
Posting as :
works at
You are currently posting as works at

Related Posts

like

Hello everyone,

This is Ankit this side. Currently I am working with ICICI Home Finance Co Ltd as an Operations Manager.
As of August 01, 2022, I have put down my Papers and am looking for opportunities in a different industry altogether.
My entire experience has been in Banking Operations field.
Kindly help if any suitable leads come your way.
I'd prefer any role as a Business Analyst/Consultant.

Thank you !!

like

NEW TO THIS APP!
Requesting a few likes to start using DM.

like

Hello all, I work full time as an RN at the VA. I’ve been looking for a side hustle to do on my own time. I would love to review cases such as prior authorization, records for 2nd opinions, etc. The positions that I come across generally require a commitment of at least 24 hrs which is not feasible. Anyone know of any opportunities?

like

Can you get MBA tuition reimbursement if you’re a Digital Strategy Analyst? Or, do you need to be baptized as a pure Strategy Analyst?

smart

Snowflake people - how many shares did they give you pre-IPO, how long before IPO did you join, and what was your level of experience?

like

Google Hey I am finishing up 3rd round of google interviews, for software engineer position, does anyone know what the offer is for NYC? I have 2.5 YOE.

like

Partners / Managing Directors: in your junior years, how did you manage not wanting to work with a Senior Mgr who consistently tries to pull you into work he is doing? (He lies, tries to make you think that he is doing you favors, etc.) Does your answer now change as a Partner / MD?

like

Still waiting for the Heinz soup response

likefunny

Apparently they're taking waitlists for Swatches now, what a time to be alive.

Moonswatch line at Dusseldorf:

Post Photo
likefunny

Hi, received an offer from another Big4 in Amsterdam (currently working in Eastern Europe), but relocating, I’m concerned about potential layoffs in the coming period being the last to join the team.

Anyone looking to buy a home in Austin?

like

Hi Fishes,

What is criteria for IJP after joining BNP...
I have joined in may 2022, but not liking the work i am doing, its basically different than my expertise, by when i will be able to apply for IJP?

like

Do music producers use stock samples in their final productions?

like

Waking up feeling impending doom and dread due to work. Anyone else feel the same now?

like

Is hybrid compulsory in KPMG Pune for ServiceNow Domain?

like

How to handle working with someone who frustrates you immensely? I work with someone who is one level above me hierarchically and is an ultimate micromanager (not one agenda or recap can be without edits) and is rude about establishing that they have dominance. The more senior leaders on the team are awesome and so is the client. It’s this one coworker who just got promoted and is now stepping on me constantly. Thanks!

like

New to TX and got pulled over on my way home from the grocery store. Cop gave me a ticket for rolling through a stop sign. I would think cops have bigger fish to fry but apparently not. How do these things go in TX? Should I pay it and move on? Fight it? Will my car insurance go up?
I haven’t gotten a ticket in over 5 years before this.

Has anyone seen any decent MQD run ideas for Delta recently? I’m about 8k MQDs from diamond. Seems the Aeromexico method is on hold until they are fully back up and running. Thanks!

like

What is the salary range for Sr. BA/Product Owner with secret clearance and 10+yr experience in Ottawa, ON.
Contract or full-time

like

Additional Posts in Comms and Connections Strategy

Question: I’m new to all this so sorry if this is so obvious. How often do mid to large size agencies contract work out to smaller ones? And what’s the best way to go about starting that relationship?

How can I improve at developing activation maps/architecture. I’m so slow and I struggle to get it right and to make intuitive sense.

like

Favorite tools to run virtual workshops?

like

Hi all, does anyone have a good framework they would recommend for developing HCP/physician communication strategies and defining tactics for HCP engagement (outside of pharma reps)? There is of course a ton out there for patient communications such as patient journey mapping but engaging HCPs is a very different beast. Looking for something a bit more nuanced than a traditional consumer framework. Thanks!

like

I have two great lead roles on the team that I’m looking to fill. If you or anyone you know might be interested please let me know! See comments for details

like

I’m being provided the opportunity to build an integrated planning group in my agency. We’ll be responsible for things like:
- category and comp audits
- trend analysis: distilling research into an actionable narrative for clients
- persona development

What other outputs am I missing, and what title would you recommend?

like

Do you think your counterparts in brand strat, creative and account truly understand and appreciate what you do?

Hey friends, I’m hiring a mid-level Comms Planner for my team in Charlotte. You’ll get to work on a billion dollar financial services client and Vudu, Walmart’s streaming service. More in comments.

like

Anyone interested in purchasing a SXSW Film badge at the early bird special cost of $895?

like

I’m struggling a bit. Can any kind of person show me awesome examples of comms plans that really lifted the creative idea? I learn best by seeing examples or case studies. I can explain below...

like

What do you call it at your agency?
Comms planning? Connections planning? Engagement planning?

like

Looking for a comms planner to join the team and work on QSR, Casino and Financial Services accounts. Other backgrounds looking for a transition into comms will also be considered. DM for details!

likesmart

What would you recommend for comms planning training and/or books (other than Julian Cole - which I have done)? Looking at adding more comms planning to my skill set (which is more brand and digital at present). I’m on a client-side team (for context).

like

Campaign Roll Out / Cadence

I want to get smart on best ways to plan content / paid media over time. I have Julian Cole's template from his 'Framework Factory' - kinda helpful but I always default to a "pre / hero moment / post" cadence and it feels lazy/unoriginal.

Are there books/articles/classes that unpack high level scenarios? Any particular agencies that are masterfuI at this? Don't think I need to get into the nitty gritty of media buying but it'd help to understand basic principles

Post Photo
like

What tools do you all swear by for insights and usage and behaviours?

like

Media folks with families who moved to Chicago/burbs or to any other city from NYC/Burbs, how is the living,job market,growth,overall difference vs. NY? I’m planning to relocate. Appreciate responses🙏

Are there any agencies with a decent Comms Planning department in Chicago???

Trying to pull together a list of thought leadership themes/ questions and hypotheses for my clients. What have been some hot topics that have come up for you?

Does anyone have a list of KPIs for Comms Planning roles within an agency setting? Trying to establish how I’m measured / being reviewed because it’s very hazy at the moment.

Really appreciate it!!

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal