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What is comms planning
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What is comms planning
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Yes and no. A campaign rollout should reflect cadence but when I hear cadence it’s more like “we’ll post 4x per week” “we’ll have a weekly podcast episode” and is very specific to a certain thing (whether it’s social content, episodic video content, podcast content, etc).
Rollout would certainly plot that out but in my opinion is more detailed to show how allll of the elements fit together and roll out over time.
Just one woman’s take.
Agreed. Cadence is the rhythm.
Thank you! And links to or examples of a cadence plan would be much appreciated if anyone has one. 🙏🏼
If they’re saying “cadence plan” I would just assume they’re just talking about campaign rollout. Think about phases, dates, primary audience, message, key activities in each phase (activations, channels), etc.
I’ve now been told it’s a journey, but thank you all for playing 🙃