What’s the biggest difference between a Brand Director and a Director of Marketing & Communications?

like
Posting as :
works at
You are currently posting as works at

Is this agency side or brand? Brand side - this Will depend on the industry and org structure but based on my experience, brand directors are the brand owners - they’re helping to drive marketing and connect all of the cross functional teams (product, innovation, commercial, legal, etc) and the owners of the brands budgets. A director of marketing and comms sounds like a comparable role but perhaps more focused on marketing and likely PR based on the comms title.

If agency side, this is prob account vs new biz/PR

Related Posts

When does drafting a loan agreement get easier and not overwhelming?

like

Anyone familiar with the pay band for a senior analyst?

I'm looking to improve my communication skills to navigate a very political environment better (i.e. I need to be more diplomatic). Any books recommendarions are appreciated 💁🏼‍♀️

like

I am unable to add meal card in FBP. It is throwing FBP window is closed error. I have joined on May 25, 2022. Can someone help me from FIS?

like

How much do you make and how much do you pay for rent?

like

For those at large in house companies, how long after your last round did you hear back with an offer?

like

Hi, I got offer from hexaware for 35 lpa.my experience is 12.3 years with etl tech stack.is it good to join hexaware?

like

What are the next step after H1B petition approval? Do we have to book visa appointment or company does that on our behalf?

like

Good Evening My Fellow Christian Educators! I realize it is going to be challenging for me this year...with so many of my students performing below grade level expectations in ELA and MATH and also ensuring that all students follow the COVID Guidelines in the classroom. I still feel hopeful that God will bless me with the knowledge on how to effectively impact each one of those kids. Let's remember to keep all educators lifted in prayer this year.
Have a wonderful school year!!
God Bless All❤️

likeuplifting

How to become a CTO from a Software Engineer? And how much years of experience would it take?

likehelpful

Just got a call from HR confirming my offer. However, they haven't shared anything over mail as of now and are asking for some details and to complete the candidate application form first.
Is this normal? Should I wait for the offer letter to put in my papers
Please advise

like

Assuming you are smart enough to do both (I know big assumption), are you better off being a SWE/data scientist at FAANG or equivalent level at MBB (based on YOE) from a compensation:WLB ratio?

like
like

Just paid several hundred dollars to find out the old man is constipated. Prey for poop, my friends

Post Photo
likefunny

After one unsuccessful iui cycle, my fertility doctor found an endometrial cyst of 0,2cm and called for an mri scan. The doctor also said I can go ahead with my second iui cycle. Do you have any thoughts on endometriosis and fertility? Feeling anxious and stressed.

like

I want some advise on how to work for all big4 at the same time

funny

I’m in digital advertising sales with an 85k base +5% commission on sales. With a $1.1M quota, OTE is 140k. Is 5% a reasonable commission?

likehelpful

What is the best way to add data to a resume for a waitress? I’m trying to boost my resume to get into the bigger companies. I was told I need to add number, stats, or anything logistical to my resume. I’m not very sure how to do this for my waitressing jobs. Any advice?

like

Hi Guys - what should be the ideal salary range for QA automation, 7.5 YOE?

CCTC- 25 LPA, level 8

Expecting CTC to become ~ 30 LPA (retention hike)

Also, I am confused about L1B and H1B visa?
Which option to choose considering my skill and visa rejection rates?

like

Can anyone here help me regarding Capabilities and Insights team?

McKinsey & Company

like

Additional Posts in Comms and Connections Strategy

What is comms planning

like

I’m struggling a bit. Can any kind of person show me awesome examples of comms plans that really lifted the creative idea? I learn best by seeing examples or case studies. I can explain below...

like

Anyone hiring Comms Strategy Directors? NYC preferred, but open to relo

like

What would you do if your counterpart isn’t performing at the level they should be? It’s starting to affect the output of our projects together - I’m strategy and they are media planning. Both ADs.

like

After making it through all rounds of interviews at Apple, I was informed the comms planning role I am after was cut due to hiring freezes. That said, I am being offered a contractor role with potential for full time conversion if the role opens up. Any advice?

like

Trying to pull together a list of thought leadership themes/ questions and hypotheses for my clients. What have been some hot topics that have come up for you?

Who do you all follow to stay inspired, informed, etc? Feeling bored of my current resources.

like

At your agency, which department is Connections/Comms in?

Strategy? Media? Somewhere else?

Where do you think it should be?

like

Hi there, Comms Planners. Does anyone have experience collaborating with UX/Experience Strategists during campaign development? If so, what did that look like?

like

How much media experience should someone have before pivoting into comms/connections planning? What specific media tools would a comms planner use in their day to day?

Although I've reviewed job descriptions for comms planners, would love to hear someone's input & experience.

Would like to set myself up to make this switch eventually. Thank you

like

What would you recommend for comms planning training and/or books (other than Julian Cole - which I have done)? Looking at adding more comms planning to my skill set (which is more brand and digital at present). I’m on a client-side team (for context).

like

Anyone interested in purchasing a SXSW Film badge at the early bird special cost of $895?

like

Which excel tools do you use to simplify your process, sort through your data easier and to be able to identify key figures quicker? Trying to move into strategy and believe this would help move things quicker than just standard filters. Thank you.

like

Best cool small creative agencies in SF?

I absolutely hate creating tactical maps/ecosystems/plumbing charts etc. I love actually working on developing brand plans and tactics- and even the understanding of channels. Should I change fields? What else is there?

like

I’m toying with the idea of taking a course, earning a certificate, or getting a masters. Any you all found valuable?

like

Anyone else think that there is a major difference in the skill sets of a Connections Planner and a Comms Planner? They’re often used interchangeably, and either should be able to “stretch” and cover media or creative broadly. But the depth of knowledge is completely different. IMO

like

How do you create a comms strategy/plan if there’s a media agency also in the mix? What goes into the creative agency’s comms plan and what do we leave for the media agency? Generally speaking of course (I know I should expect to connect w media agency to get a clear idea on collaboration).

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal