Campaigns Building Hype Over Time

Wondering if you folks have any strong examples of campaigns / product launches that used a window of time (maybe 2 or 3 months) in an interesting way to drive demand or buzz around a product / brand.

"Netflix Is A Joke", Axe's Susan Glenn campaign, and Who Is Louise Delage? come to mind but any other examples are much appreciated!

In Vegas. Anyone know any good promoters?

Anyone looking to move to southeast Austin soon?

I am just waiting on the next Netflix documentary! 🏎

Im 21, recently got a project manager job in a big media group, I still have about one year to do in my degree. Where would you recommend I take my career next, what would be the logical next jobs I could explore in that field?

Anyone have a magic number that would make you give up freelancing and take a staff job? (New York)

No FSW draw what's happening!?

Do you have to have an MBA to get a job at Big4? I'm trying to get into Deloitte.

Does HCL take onboarding feedback after the joining

Does anyone else think that IBKR’s customer service is kinda shitty compared to other brokerages?

Hi all, I am trying to DCA bi-weekly into Vanguard ETFs, (VO, VTI etc). It seems like Fidelity does not support auto buying of non-Fidelity ETFs. So I was wondering which of these options you think is best?

1. Open a Vanguard Invest account
2. Look for Fidelity ETFs that are similar to Vanguard ETFs
3. Use smaller brokerages like SoFi l, Robinhood etc.

I really do not want to manage nor be active. My goal is to log-in like once every 6 months.

Thank you all.

Can anyone recommend a book I can get lost in? Escapism, something to take my mind off of things.

For people who post links to news first - how do you do it? I send stuff to people and they're like oh saw that, and it was two hours ago...

I need help from an accountant or a financial analyst. I need to compare fed vs private company retirement and help me create a retirement plan. I will pay for the services. Thank you

NYC 🐠 Anyone try the dating app MOTTO? Any good?

What is the most you spent on at-home office furniture and do you hate yourself for it now that you're returning to work?

I'm having difficulties connecting with my team over Zoom, and I'm feeling lonely. Anyone else?

Anyone work as or been offered a position for an associate product engineer at Target Corporation? The Glassdoor salaries are way higher than my offer and I’m trying to determine what is accurate.

How can I improve at developing activation maps/architecture. I’m so slow and I struggle to get it right and to make intuitive sense.

Are there any agencies with a decent Comms Planning department in Chicago???

Favorite tools to run virtual workshops?

Hi all, does anyone have a good framework they would recommend for developing HCP/physician communication strategies and defining tactics for HCP engagement (outside of pharma reps)? There is of course a ton out there for patient communications such as patient journey mapping but engaging HCPs is a very different beast. Looking for something a bit more nuanced than a traditional consumer framework. Thanks!

Hey friends, I’m hiring a mid-level Comms Planner for my team in Charlotte. You’ll get to work on a billion dollar financial services client and Vudu, Walmart’s streaming service. More in comments.

What would you recommend for comms planning training and/or books (other than Julian Cole - which I have done)? Looking at adding more comms planning to my skill set (which is more brand and digital at present). I’m on a client-side team (for context).

Anyone interested in purchasing a SXSW Film badge at the early bird special cost of $895?

Anyone else have to deal with your head of Brand Planning constantly trying to tear down the value of Comms Planning? Is it fear that we will replace them? Or perhaps he's just fundamentally insecure.

I have two great lead roles on the team that I’m looking to fill. If you or anyone you know might be interested please let me know! See comments for details

Do you think your counterparts in brand strat, creative and account truly understand and appreciate what you do?

What tools do you all swear by for insights and usage and behaviours?

I’m being provided the opportunity to build an integrated planning group in my agency. We’ll be responsible for things like:
- category and comp audits
- trend analysis: distilling research into an actionable narrative for clients
- persona development

What other outputs am I missing, and what title would you recommend?

Trying to pull together a list of thought leadership themes/ questions and hypotheses for my clients. What have been some hot topics that have come up for you?

I’m struggling a bit. Can any kind of person show me awesome examples of comms plans that really lifted the creative idea? I learn best by seeing examples or case studies. I can explain below...

How much $$ should I ask for a senior manager (planner) role?

Question: I’m new to all this so sorry if this is so obvious. How often do mid to large size agencies contract work out to smaller ones? And what’s the best way to go about starting that relationship?

Connections and comms strategy are changing with the industry. Where do you bring the most value to teams and clients today, and where / how do you see that evolving ?

Looking for a comms planner to join the team and work on QSR, Casino and Financial Services accounts. Other backgrounds looking for a transition into comms will also be considered. DM for details!