Anyone else think that there is a major difference in the skill sets of a Connections Planner and a Comms Planner? They’re often used interchangeably, and either should be able to “stretch” and cover media or creative broadly. But the depth of knowledge is completely different. IMO

like
Posting as :
works at
You are currently posting as works at

Comms is short for common sense, because that’s how easy that job is.

likefunny

@AD OP - as someone who hears the terms used so interchangeably could you please explain the difference between the two?

Wow, you can tell I was dozing off on that one!

I meant that Digital and Social/Influencer disciplines who move into a Comms Planning usually get the least respect. I’d add Experiential or Activations into that bucket as well. I’m not from that pedigree, so I’d defer to someone who is to tell you about it.

I think you’re right that ‘connections’ is used media side and ‘comms’ creative side. But we certainly expect ours to be able to do the same thing.

Are they both considered "strategists" in your agency? Or do they sit in different departments? It depends if your shop offers a media discipline, because in those instances there is a clear difference and in my experience they do not do both, and there is actually a lot of friction around making that expectation.

Related Posts

When does pwc ac payout bonuses and any expectations on this year's bonus?

like
likefunny

Dating my guy for 6 months now and he’s just such a lovely soul but I’m not physically attracted, there’s no spark and I’m afraid to let go but also afraid to keep holding on..

like

Hi is Walmart wfh or wfo?

like

Does nokia blacklist people if they don't join?

What is the pay range for supervising associate?
Yoe 9.5

like

Hello Folks, I have completed my Technical and Managerial rounds last week and got the confirmation from consultancy that I have cleared the interviews and will schedule a call with HR as per availability.
My question is usually how long does Nagarro HR takes to release the offer ?

"I'm not a copywriter so this is gonna be terrible BUT..."

🙃🙃🙃

likefunny

In today's scenario what is the average pay for a senior software developer with yoe 6-8?? (Do not include companies like maang and similar companies). I want to know if I am in average salary slab or not. TIA.

What would be suggested for long-term growth? Doing growth-related data science at a private equity firm or a role as a monetization pm in a FANG-related company? What are possible growth areas after the job at a PE firm? I'm concerned that a career in PM would plateau.

like

Is there anyone who works at SOTI Canada? I’ve an interview coming up. Need some advice.

like

What is the minimum and maximum hike and RRP ,i can expect from optum as part of this year end hike.
I joined
Optum in Aug.
When will we receive a hiked salary (letter and hiked salary).
When will we get the RRP credited.
Optum Tata Consultancy EY Deloitte Accenture

like

Folks, AC Kolkata employee here.
Will management approve my request to buyout half my notice period if i promise to serve the other half? Also, any idea how it will get calculated?

Need ur urgent help and advice on this.

like

Anyone recommend their firm for fed tax? Looking to stay in PA in a top 20 to continue working remotely.

like

Hi!

I recently did a job interview and I made it clear to the HR my expectation salary is 60k a year, non negotiable.
Today I got the job offer and they are offering me 54k. My current company is making me 50k with tons of benefits which is why I am asking for 60k.

Should I accept the offer or renegotiate?

like

Hello everyone! Please is there anyone who could kindly give a referral for the associate, compliance, risk and due diligence role (Canada) advertised by Kroll? I have been trying to reach the recruiter for ages! I would be really grateful. Thank you.

like
like

Any good examples of mid-level resumes?

like

What do you think of the LSAT decision? Personally I think it might be a little unfair to suddenly abolish it when hundreds of thousands of students have had to take it over the last few years and beyond. But I get that it's expensive. Anyways, good idea or bad idea?

like

What’s your take on a job listing that states “From $xx,xxx”

The particular job I’m looking at has this on the listing and I’m curious as to what their budget actually is. Do I assume a range?

They’re seeking someone with 5-8 years experience. I have the latter (8 almost 9)

How would I approach this when asked without pricing myself out of the position? Especially if they’re not willing to be upfront (assuming here) how much they’d want to offer me in particular.

like

Additional Posts in Comms and Connections Strategy

I absolutely hate creating tactical maps/ecosystems/plumbing charts etc. I love actually working on developing brand plans and tactics- and even the understanding of channels. Should I change fields? What else is there?

like

Hey friends, I’m hiring a mid-level Comms Planner for my team in Charlotte. You’ll get to work on a billion dollar financial services client and Vudu, Walmart’s streaming service. More in comments.

like

Anyone interested in purchasing a SXSW Film badge at the early bird special cost of $895?

like

I’m struggling a bit. Can any kind of person show me awesome examples of comms plans that really lifted the creative idea? I learn best by seeing examples or case studies. I can explain below...

like

What do you call it at your agency?
Comms planning? Connections planning? Engagement planning?

like

Looking for a comms planner to join the team and work on QSR, Casino and Financial Services accounts. Other backgrounds looking for a transition into comms will also be considered. DM for details!

likesmart

Campaign Roll Out / Cadence

I want to get smart on best ways to plan content / paid media over time. I have Julian Cole's template from his 'Framework Factory' - kinda helpful but I always default to a "pre / hero moment / post" cadence and it feels lazy/unoriginal.

Are there books/articles/classes that unpack high level scenarios? Any particular agencies that are masterfuI at this? Don't think I need to get into the nitty gritty of media buying but it'd help to understand basic principles

Post Photo
like

What tools do you all swear by for insights and usage and behaviours?

like

Media folks with families who moved to Chicago/burbs or to any other city from NYC/Burbs, how is the living,job market,growth,overall difference vs. NY? I’m planning to relocate. Appreciate responses🙏

Are there any agencies with a decent Comms Planning department in Chicago???

Does anyone have a list of KPIs for Comms Planning roles within an agency setting? Trying to establish how I’m measured / being reviewed because it’s very hazy at the moment.

Really appreciate it!!

like

Hi All,

I’m looking for brands and interesting campaigns that communicate and showcase transparency, trust and openness.

Ideally any interesting integrated comms that came out of it?

Thank you!

like

Wish I’d Made That!

Looking for inspo.

What are some of your favourite comms / connections strategy campaigns?

Old or Current but anything that really had some intricate and interesting comms strategy behind it.
Cheers.

like

Looking to make a move. Who do we think has the best department at an agency right now?

like

You want a masterclass in customer service, work with a vet that does in home pet euthanasia. As she said, no one is calling with good news. It was simple, not cheap but fair, (cont)

What’s the biggest difference between a Brand Director and a Director of Marketing & Communications?

like

I'm looking for a scenario planning framework or template. Something that essentially says if this happens then do that. Any help much appreciated.

like

I'm looking for a comms planner for a mid-size agency in San Diego. 5-7 years overall experience with at least 1 full year spent exclusively on comms. DM me if you're interested, I'd consider more experienced as well.

like

Anyone else struggling with facilitating brainstorms that come up with ideas that play off culture? Would love thoughts on how you’ve done this well... also any exercises a “must have” in a session

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal