Brand Side

I hate that I'm confused by all of this AI content. Can someone tell me how I can tell if a video is AI? I've been tricked several times on TikTok.

I'm only a month into my first role, and I genuinely think our brand's online voice is missing the mark, but I'm worried about stepping on toes. How can I, as a junior, respectfully and ef… more

How do you make sure your brand identity isn’t just a copy of what’s trendy? I’m looking at our competitive landscape and seeing so much sameness that I'm worried we're going to blend in rathe… more

My website makes me look super corporate and formal, but that's not how I work at all. I'm the person who hops on calls in my kitchen and brainstorms on napkins. Clients seem to love it (as do… more

How have you embraced AI in your day-to-day life? I think we can all agree that AI has become a vital tool for us.

Ugh! My CEO just came to me and said he wants to completely redo our website AGAIN! This is the third time in less than two years. Some web designer gave him a demo, and now he is in love with it. So … more

How often do you re-evaluate your brand's strategy? I'm trying to convince my new employer that we should be doing this at least once a quarter. I don't think they've evaluated anythin… more

I really want to switch to brand side. I’ve been in agency world for 3 years and brand side a few years behind that. How do I flip back to brand side even if I don’t have the specific product type in … more

Is anyone else already tired of seeing brands use AI for their creative content? I'm already sick of seeing these AI commericals when using streaming services. That creepy underdog ad really gets … more

Anyone working at a company that IS NOT experiencing a hiring freeze right now? Seems like so many companies are collecting resumes in a black hole while telling their teams on the ground that they ju… more

Thoughts on brands that post about 9/11 on social media? I've always hated it. It's brands trying to get recognition off the back of a tragedy.

Are blogs dead? I've been telling clients blogs are still important for SEO but I'm not sure if this is still true. Thoughts?

Has this happened to anyone? I accepted a freelance offer from an external recruiter for an in house role. Went through background check and onboarding. I can see my name and info in the contractor t… more

After 5 years working in an agency, I'm considering my first brand-side opportunity. Part of me worries I'll feel creatively stifled without the diverse client work I'm used to. What made … more

I've been leading creative teams for years, but lately I'm watching talented people burn out left and right, and I feel it creeping up on me too. Is this something you're seeing as well?

I'm leading a rebrand for a mid-sized tech company and it feels like a political battle. The CEO is on my side, but the head of marketing is pushing back hard. The product team wants a brand about… more

We had a discussion at work about when we should realistically start worrying about AI replacing us. The common consensus was that C-suites are trying their best to lay off creatives completely, even … more

In your agency, do you feel like the art, copy, and strategy teams work in unity? We're having serious trouble with constant conflict between the three, and it's definitely seeping into our wo… more

Our senior brand manager just quit and wrote the most passive-aggressive email to bid us farewell. He basically told us he's happy ot be leaving the mess we're in and that we don't have en… more

This is a first for me. We signed a new client (flower shop in BK) and they are easily the most confused brand owners I've seen in my life. The copy team met with them this morning, and we asked w… more

Anyone else feel weird about posting work wins on LinkedIn? I know it’s “good for my personal brand,” but it feels performative AF when I see a brand manager post a campaign launch like they just cure… more

Honest question: do you actually use your brand purpose in your day-to-day work? Ours is poetic and lovely (“unlocking potential through innovation”), but I have never once referred to it while making… more

Our creative team is insanely talented, but approvals are a mess with brand, legal, DEI, product, execs. By the time something ships, it’s like a Frankenstein of compromise. Is this just the cost of o… more

Every time someone outside marketing calls us “the coloring department,” a piece of me dies. We manage P&Ls, contribute to product strategy, drive demand, but sure, it’s just fonts and vibes. Do y… more

Just got approached by recruiter for Senior Marketing Manager position at CVS Health. The salary band is so wide on the career page and on Glassdoor. What’s the current salary band if you work at CVS?

Hello everyone!

I know this isn’t really the usual place for work opportunities, but I figured I’d give it a try. I’m a social media manager with 5+ years of experience and currently building my portfolio. I’m op… more

As a junior, my supervisor controls every detail of my work. I'm frustrated right now because he just rewrote my entire stakeholder email from scratch, which made me question if I understand our b… more

I'm eyeing this incredible brand strategy role that has me genuinely excited. Unfortunately, I'm missing a couple of their "must-haves" - like specific platform experience they want.… more

Anyone ever long term freelance/contract for Etsy? Did they offer health benefits?

Our social team reports to a different director, and they've been experimenting with this fun, irreverent voice that's getting awesome engagement. The problem is, it doesn't match the prof… more

I'm preparing for a big client pitch next week and want to establish credibility. Everyone says I should niche down, but tbh, I thrive when working with a variety of brands. Do you think it's … more