Brand Side

For advertisers working In-House (aka for a Brand) and the bliss and challenges that come with it.

Has anyone tried the idea of swapping creative teams with another company’s in-house team for a one-off project? Thinking it would be nice to give the creative teams a change of pace by working a diff… more

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Who’s hiring? (Not asking for myself)

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Has anyone had something “slightly less urgent” dragging on their to do list for months and finally got it done? I feel so relieved and fulfilled and ready to celebrate.

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A well known Brand is looking for Account Directors - Must be integrated (heavy digital), have consumer retail, tech experience and be able to handle a fast-paced, start up environment. DM me for more… more

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Hello! I was wondering if someone can explain the difference between PM vs. PMM within your brands, and tips for non-PM/PMMs in making a transition from an agency to the industry. Are there preliminar… more

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I’m incredibly unhappy with my job, should I approach my new boss about transferring internally? We’ve worked together primarily in quarantine so not much rapport hasn’t been built. Firing and layoffs… more

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I currently love my job, the work, the people. The salary is ok but taking into account the work-life balance, it’s great. However, I am currently being poached by another company to set my salary as … more

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what kind of strategy roles have folks pivoted to brand side, and where do you find openings? the few “brand strategist” jobs i’ve seen are 1. few and far between and 2. require 10+ years of experienc… more

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Anyone have any experience working with The Business Model Co? Looking for any and all thoughts on how much value you got out of them and if it's worth engaging

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I accepted a client side role with better pay, hours, and benefits. But I now feel dumber than I ever was since senior leadership don’t prioritize strategy, my work is stressful but not intellectually… more

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How has your company addressed or not addressed recent events?

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Tomorrow, I know I will be asked to continue pushing forward with pre planned campaigns that upsell products and services that to groups already in dire straits. After the events of this weekend, I et… more

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“Learnings” isn’t a real word, discuss.

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Anyone in UK here? Having a covid existential crisis. I’m a strategist (9yrs) and have begun dreaming of life outside agencies. I want to help make brave ideas, use my skill in insights and empathy an… more

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Did anyone come to the brand side after being an agency copywriter? I’m considering it. I got laid off in a small market and I can’t move, so I may need to pivot.

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I am applying for some in-house roles and wanted to hear from other brand strategists who have made the transition. Thinking about job requirements like “experience developing a marketing plan” which … more

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Frustrated interviewing at CPGs. I did 5 yrs agency with Unilever, Ocean Spray, etc & 4 yrs brand mgr at startups. Being told they want entrepreneurial mindset but traditional CPG bkgnd. Any advic… more

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